The Influence of Product Placement and Product Attributes toward Purchase Intention of Subway Sandwich
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- Anselmsson, Johan & Burt, Steve & Tunca, Burak, 2017. "An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 194-203.
- Uribe, Rodrigo, 2016. "Separate and joint effects of advertising and placement," Journal of Business Research, Elsevier, vol. 69(2), pages 459-465.
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Keywords
Product Placement; Perceived Price; Brand Image; Perceived Product Quality; Halal Certification; Purchase Intention.;All these keywords.
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