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Influence of Shelf Space Arrangement on Buying Behavior

Author

Listed:
  • Md. FarhanFaruqui

    (Assistant professor, East West University, Bangladesh.)

  • Fabliha Tasnim Hride

    (BBA Graduate, East West University, Bangladesh.)

Abstract

Background and purpose:In the retail industry shelf space competition are common phenomena from many decades. Shelves are organized very attractively with many offers and variety of option choices. The purpose of the study to analyze shelf space influence on consumer buying behavior in the retail store.Methods:171 samples were taken by using multi-stage cluster sampling and systematic random sampling from Bangladesh. Three independent variables; shelf display, shelf position and product assortment were used to measure consumer buying behavior. Regression analysis, ANOVA, Tukey HSD, K-means clustering were used to analyze data. Findings:All the variables, shelf display, shelf position and product assortment, influence buying behavior significantly. Respondents can be divided into three cluster group in terms of their buying behavior. Conclusion:Retailers have to provide more emphasis on shelf arrangement because consumers are highly influenced by shelf decoration, layout, and style.

Suggested Citation

  • Md. FarhanFaruqui & Fabliha Tasnim Hride, 2019. "Influence of Shelf Space Arrangement on Buying Behavior," International Journal of Business and Social Research, LAR Center Press, vol. 9(3), pages 52-60, March.
    • Handle: RePEc:lrc:larijb:v:9:y:2019:i:3:p:52-60
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    References listed on IDEAS

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    More about this item

    Keywords

    Shelf space; retail store; shelf display; shelf position and product assortment; buying behavior.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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