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Đurđana Ozretić Došen
(Durdana Ozretic-Dosen)

Personal Details

First Name:Durdana
Middle Name:
Last Name:Durdana Ozretic-Dosen
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RePEc Short-ID:poz68
[This author has chosen not to make the email address public]
http://www.efzg.unizg.hr/dozretic
University of Zagreb Faculty of Economics and Business Marketing Department J. F. Kennedy square 6 10000 Zagreb CROATIA
++38512383302

Affiliation

Ekonomski Fakultet
Sveučilište u Zagrebu

Zagreb, Croatia
http://www.efzg.hr/
RePEc:edi:fefzghr (more details at EDIRC)

Research output

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Articles

  1. Maja Šerić & Đurđana Ozretić Došen & Josip Mikulić, 2023. "Antecedents and moderators of positive word of mouth communication among tourist destination residents during the COVID-19 pandemic," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(2), pages 224-241, January.
  2. Đurđana Ozretić Došen, 2023. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(1), pages 5-6.
  3. Maja Šerić & Josip Mikulić & Đurđana Ozretić Došen, 2023. "Understanding prevention measures and tourist behavior in Croatia during the COVID-19 pandemic. A mixed-method approach," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 36(2), pages 2135556-213, July.
  4. Tanja Komarac & Đurđana Ozretić Došen, 2022. "Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(22), pages 3675-3693, November.
  5. Đurđana Ozretić Došen, 2022. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 34(1), pages 5-7.
  6. Zoran Krupka & Mateja Mirt & Đurđana Ozretić Došen, 2021. "The Importance of Country-of-Origin Construct Dimensions in Destination Brand Building," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(2), pages 221-238.
  7. Đurđana Ozretić Došen & Ana Buljat, 2021. "Marketing Usluga Dominikanskih Muzeja U Republici Hrvatskoj," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 72(2), pages 224-248.
  8. Sandra Horvat & Tanja Komarac & Durdana Ozretic Dosen, 2021. "Perceived Private Label Authenticity: A Two-Study Analysis," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(SI), pages 47-66.
  9. Đurđana Ozretić Došen, 2021. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(2), pages 127-128.
  10. Đurđana Ozretić Došen, 2021. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(1), pages 5-6.
  11. Đurđana Ozretić Došen, 2020. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(2), pages 127-128.
  12. Šerić, Maja & Ozretić-Došen, Đurđana & Škare, Vatroslav, 2020. "How can perceived consistency in marketing communications influence customer–brand relationship outcomes?," European Management Journal, Elsevier, vol. 38(2), pages 335-343.
  13. Đurđana Ozretić Došen, 2020. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 5-7.
  14. Đurđana Ozretić Došen, 2019. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(1), pages 5-6.
  15. Đurđana Ozretić Došen, 2019. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(2), pages 137-138.
  16. Đurđana Ozretić Došen, 2018. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(1), pages 5-6.
  17. Durdana Ozretic-Dosen & Marta Brlic & Tanja Komarac, 2018. "Strategic Brand Management In Emerging Markets: Consumer Perceptions Of Brand Extensions," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 9(1).
  18. Đurđana Ozretić Došen, 2018. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(2), pages 123-124.
  19. Đurđana Ozretić Došen, 2017. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(1), pages 5-6.
  20. Đurđana Ozretić Došen, 2017. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(2), pages 123-124.
  21. Rašković, Matevž & Ding, Zhonghui & Škare, Vatroslav & Ozretić Došen, Đurđana & Žabkar, Vesna, 2016. "Comparing consumer innovativeness and ethnocentrism of young-adult consumers," Journal of Business Research, Elsevier, vol. 69(9), pages 3682-3686.
  22. Đurđana Ozretić Došen, 2016. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(2), pages 129-130.
  23. Đurđana Ozretić Došen, 2016. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(1), pages 5-6.
  24. Đurđana Ozretić Došen, 2015. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(1), pages 5-6.
  25. Đurđana Ozretić Došen, 2015. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 151-152.
  26. Đurđana Ozretić Došen, 2014. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 26(1), pages 5-6.
  27. Darija Hays & Đurđana Ozretić-Došen, 2014. "Greening hotels - building green values into hotel services," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 20(1), pages 85-102, May.
  28. Đurđana Ozretić Došen, 2014. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 26(2), pages 145-146.
  29. Đurđana Ozretić Došen, 2013. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(1), pages 5-6.
  30. Đurđana Ozretić Došen, 2013. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(2), pages 121-122.
  31. Dragan Benazić & Đurđana Ozretić Došen, 2012. "Service quality concept and measurement in the business consulting market," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 24(1), pages 47-66.
  32. Đurđana Ozretić Došen, 2012. "Editorial Preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 24(1), pages 5-6.
  33. Đurđana Ozretić Došen, 2012. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 24(2), pages 160-161.
  34. Đurđana Ozretić Došen, 2011. "Editorial Preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 23(1), pages 5-6.
  35. Đurđana Ozretić Došen, 2011. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 23(2), pages 141-141.
  36. Đurđana Ozretić Došen, 2010. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 22(1), pages 5-6.
  37. Đurđana Ozretić Došen, 2010. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 22(2), pages 149-150.
  38. Edo Rajh & Đurđana Ozretić Došen, 2009. "The Effects of Marketing Mix Elements on Service Brand Equity," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 22(4), pages 69-83, January.
  39. Đurđana Ozretić Došen, 2009. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 21(1), pages 5-6.
  40. Đurđana Ozretić Došen & Vide Bilić, 2009. "Perceptions among Croatian surgeons of services marketing application to health care organizations," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 21(2), pages 203-218.
  41. Đurđana Ozretić Došen, 2009. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 21(2), pages 147-148.
  42. Đurđana Ozretić Došen, 2008. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 20(2), pages 131-132.
  43. Đurđana Ozretić Došen, 2008. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 20(1), pages 5-6.
  44. Đurđana Ozretić Došen & Vatroslav Škare & Zoran Krupka, 2007. "Country image determinants: Canada’s image in the Republic of Croatia," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 19(2), pages 173-188.
  45. Ozretic-Dosen, Durdana & Skare, Vatroslav & Krupka, Zoran, 2007. "Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product," Journal of Business Research, Elsevier, vol. 60(2), pages 130-136, February.
  46. Durdana Ozretic Dosen & Vatroslav Skare, 2004. "Delivering Services via Internet: New Distribution Channel for Traditional Services," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 7(Special C), pages 141-152, December.
  47. Durdana Ozretic Dosen & Tanja Kesic & Jozo Previsic, 1999. "Marketing of Professional and Financial Services in Croatia," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 2(2), pages 105-116, November.

Chapters

  1. Sandra Horvat & Đurđana Ozretić-Došen, 2015. "Implementation of the Product Life Cycle Concept in Private Label Management: Focus on the Growth Stage," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 53-62, Springer.
  2. Durdana Ozretic-Dosen & Vatroslav Skare & Zoran Krupka, 2011. "Celebrity Endorsement in Brand Management in Croatia," Palgrave Macmillan Books, in: Marin Marinov & Svetla Marinova (ed.), The Changing Nature of Doing Business in Transition Economies, chapter 11, pages 214-224, Palgrave Macmillan.

Editorship

  1. Tržište/Market, Faculty of Economics and Business, University of Zagreb.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Maja Šerić & Đurđana Ozretić Došen & Josip Mikulić, 2023. "Antecedents and moderators of positive word of mouth communication among tourist destination residents during the COVID-19 pandemic," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(2), pages 224-241, January.

    Cited by:

    1. Šerić, Maja & Patrizi, Michela & Ceccotti, Federica & Vernuccio, Maria, 2024. "Resident perspectives unveiled: The role of a sustainable destination image in shaping pro-sustainable responses," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).

  2. Tanja Komarac & Đurđana Ozretić Došen, 2022. "Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(22), pages 3675-3693, November.

    Cited by:

    1. Songhong Chen & Yuanshu Tian & Siyun Pei, 2024. "Technological Use from the Perspective of Cultural Heritage Environment: Augmented Reality Technology and Formation Mechanism of Heritage-Responsibility Behaviors of Tourists," Sustainability, MDPI, vol. 16(18), pages 1-23, September.
    2. Yongzhong Yang & Shuangji Liu & Xiaoting Song, 2023. "The Co-creation of Museum Experience Value From the Perspective of Visitor Motivation," SAGE Open, , vol. 13(4), pages 21582440231, October.

  3. Šerić, Maja & Ozretić-Došen, Đurđana & Škare, Vatroslav, 2020. "How can perceived consistency in marketing communications influence customer–brand relationship outcomes?," European Management Journal, Elsevier, vol. 38(2), pages 335-343.

    Cited by:

    1. Meng Qi & Zulhamri Abdullah & Saiful Nujaimi Abdul Rahman, 2024. "Navigating the Digital Landscape: Evaluating the Impacts of Digital IMC on Building and Maintaining Destination Brand Equity," Sustainability, MDPI, vol. 16(20), pages 1-19, October.
    2. Myra Sader & Barthélemy Chollet & Sébastien Brion & Olivier Trendel, 2021. "Supported, detached, or marginalized? The ambivalent role of social capital on stress at work," Post-Print hal-03167159, HAL.
    3. Takumi Kato, 2021. "Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 671-684, November.
    4. Cheng-Feng Cheng & Chien-Che Huang & Ming-Chang Lin & Ta-Cheng Chen, 2023. "Exploring Effectiveness of Relationship Marketing on Artificial Intelligence Adopting Intention," SAGE Open, , vol. 13(4), pages 21582440231, December.

  4. Durdana Ozretic-Dosen & Marta Brlic & Tanja Komarac, 2018. "Strategic Brand Management In Emerging Markets: Consumer Perceptions Of Brand Extensions," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 9(1).

    Cited by:

    1. Vaida Kaduskeviciute & Sigitas Urbonavicius, 2019. "Webrooming: A Way of Dealing with Uncertainties in Purchasing," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(2), pages 139-152.
    2. Vytautas Dikcius & Eleonora Seimiene & Ramunas Casas, 2018. "Brand Personality Scale: Is It Applicable For A Small Emerging Country?," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 9(2).

  5. Rašković, Matevž & Ding, Zhonghui & Škare, Vatroslav & Ozretić Došen, Đurđana & Žabkar, Vesna, 2016. "Comparing consumer innovativeness and ethnocentrism of young-adult consumers," Journal of Business Research, Elsevier, vol. 69(9), pages 3682-3686.

    Cited by:

    1. Jebarajakirthy, Charles & Das, Manish & Shah, Dhara & Shankar, Amit, 2021. "Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    2. Rašković, Matevž & Ding, Zhonghui & Hirose, Morikazu & Žabkar, Vesna & Fam, Kim-Shyan, 2020. "Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles," Journal of Business Research, Elsevier, vol. 108(C), pages 496-507.
    3. Maria Vernuccio & Michela Patrizi & Maja Šerić & Alberto Pastore, 2023. "The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 302-317, July.
    4. Vibhava Srivastava & Amit Kumar Gupta, 2023. "Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 802-819, January.
    5. Boeuf, Benjamin, 2019. "The impact of mortality anxiety on attitude toward product innovation," Journal of Business Research, Elsevier, vol. 104(C), pages 44-60.

  6. Darija Hays & Đurđana Ozretić-Došen, 2014. "Greening hotels - building green values into hotel services," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 20(1), pages 85-102, May.

    Cited by:

    1. Vitor Pereira & Graça Miranda Silva & Álvaro Dias, 2021. "Sustainability Practices in Hospitality: Case Study of a Luxury Hotel in Arrábida Natural Park," Sustainability, MDPI, vol. 13(6), pages 1-21, March.

  7. Ozretic-Dosen, Durdana & Skare, Vatroslav & Krupka, Zoran, 2007. "Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product," Journal of Business Research, Elsevier, vol. 60(2), pages 130-136, February.

    Cited by:

    1. Villas-Boas, Sofia B, 2020. "Reduced Form Evidence on Belief Updating Under Asymmetric Information," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt08c456vk, Department of Agricultural & Resource Economics, UC Berkeley.
    2. Jaklič, Andreja & Obloj, Krzysztof & Svetličič, Marjan & Kronegger, Luka, 2020. "Evolution of Central and Eastern Europe related international business research," Journal of Business Research, Elsevier, vol. 108(C), pages 421-434.
    3. Zabkar, Vesna & Arslanagic-Kalajdzic, Maja & Diamantopoulos, Adamantios & Florack, Arnd, 2017. "Brothers in blood, yet strangers to global brand purchase: A four-country study of the role of consumer personality," Journal of Business Research, Elsevier, vol. 80(C), pages 228-235.
    4. Wei, Shuqin & Ang, Tyson & Liou, Ru-Shiun, 2020. "Does the global vs. local scope matter? Contingencies of cause-related marketing in a developed market," Journal of Business Research, Elsevier, vol. 108(C), pages 201-212.
    5. Margherita Del Prete & Antonella Samoggia, 2020. "Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research," Sustainability, MDPI, vol. 12(14), pages 1-18, July.
    6. Berg, Nathan & Preston, Kate L., 2017. "Willingness to pay for local food?: Consumer preferences and shopping behavior at Otago Farmers Market," Transportation Research Part A: Policy and Practice, Elsevier, vol. 103(C), pages 343-361.
    7. Richa Misra & Sonali Singh & Deepak Singh, 2018. "Analysing the Role of Consumer Ethnocentrism and Social Responsibility in the Preference of Ayurvedic Products," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 43(4), pages 263-276, November.
    8. Nur Suhaili Ramli, 2017. "A review of marketing strategies from the European chocolate industry," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 7(1), pages 1-17, December.
    9. Ballesteros, Josefina F. & Schouteten, Joachim J. & Otilla, Angelyn & Ramirez, Ramona Isabel & Gellynck, Xavier & Casaul, Julieta & De Steur, Hans, 2023. "Does award and origin labeling influence consumers’ willingness-to-pay beyond sensory cues? An experimental auction on improved Philippine tablea (cocoa liquor)," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 102(C).
    10. Liesbeth Colen & George Chryssochoidis & Pavel Ciaian & Federica Di Marcantonio, 2020. "Differences in composition of seemingly identical branded products: Impact on consumer purchase decisions and welfare," JRC Research Reports JRC118149, Joint Research Centre.
    11. Schnettler, Berta & Sánchez, Mercedes & Orellana, Ligia & Sepúlveda, José, 2013. "Country of origin and ethnocentrism: a review from the perspective of food consumption," Economi­a Agraria (Revista Economia Agraria), Agrarian Economist Association (AEA), Chile, vol. 17, pages 1-17, December.
    12. Bonnet, Céline & Hilger, James & Villas-Boas, Sofia B., 2017. "Reduced Form Evidence on Belief Updating under Asymmetric Information - The Case of Wine Expert Opinions," TSE Working Papers 17-834, Toulouse School of Economics (TSE), revised May 2019.

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