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Advances in National Brand and Private Label Marketing
Editor
Listed:
- Francisco J. Martínez-López(University of Granada)Juan Carlos Gázquez-Abad(University of Almeria)Raj Sethuraman(Southern Methodist University)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), 2015. "Advances in National Brand and Private Label Marketing," Springer Proceedings in Business and Economics, Springer, edition 127, number 978-3-319-20182-5, December.
Handle: RePEc:spr:prbuec:978-3-319-20182-5
DOI: 10.1007/978-3-319-20182-5
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Book Chapters
The following chapters of this book are listed in IDEAS- Álvaro Garrido-Morgado & Óscar González-Benito & Katia Campo & Mercedes Martos-Partal, 2015. "Improving Sales of Private Labels in Store," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 3-7, Springer.
- Nicoletta Occhiocupo & Isabelle Hanke, 2015. "Understanding What Motivates German Consumers to Participate in FMCGs Online Communities: Implications for National Brands and Private Labels," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 9-17, Springer.
- Wei Yao & Chris Baumann & Lay Peng Tan, 2015. "Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 19-33, Springer.
- Magda Nenycz-Thiel & Jenni Romaniuk, 2015. "Buying of Private Labels Across Categories: How Far Is too far?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 35-42, Springer.
- Marco Ieva & Cristina Ziliani & Juan Carlos Gázquez-Abad, 2015. "Memory for Private Label Versus National Brand in Feature Advertising," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 43-50, Springer.
- Sandra Horvat & Đurđana Ozretić-Došen, 2015. "Implementation of the Product Life Cycle Concept in Private Label Management: Focus on the Growth Stage," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 53-62, Springer.
- Sudhir Voleti & Raj Sethuraman, 2015. "Are National Brands More Promotion Elastic Than Store Brands?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 63-70, Springer.
- Juan Carlos Gázquez-Abad & Francisco J. Martínez-López, 2015. "The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 71-81, Springer.
- Hanna Gendel-Guterman & Shalom Levy, 2015. "Does PLB Name Really Matter for Retailers? A Case of Negative Publicity," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 85-94, Springer.
- Monica Grosso & Sandro Castaldo, 2015. "Private Labels and National Brands: A Comparison Within Brand Extension," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 95-102, Springer.
- Siddhartha Sarkar & Dinesh Sharma & Arti D. Kalro, 2015. "The Effect of Naming Strategy and Packaging on Perceived Quality and Purchase Intention of Private Label Brands," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 103-111, Springer.
- Sebastián Molinillo & Yuksel Ekinci & Arnold Japutra, 2015. "A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 113-125, Springer.
- Elisa Martinelli & Francesca Canio & Gianluca Marchi & Marina Vignola, 2015. "Extending the Retail Brand to Non-traditional Products," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 127-135, Springer.
- Jaqueline Medina Valencia, 2015. "Marketing Terminology Around Private Labels," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 139-146, Springer.
- Gyongyi Jankune Kurthy & Gyula Dudas, 2015. "Impacts of the Production of Private Labels on Food Retailing and Its Suppliers in Hungary," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 147-154, Springer.
- Victoria Labajo & Carlos Martínez Ibarreta & Carmen Valor, 2015. "The PLs Role in Spanish FMCG Sustainable Markets: An (Almost and So Far) Missed Opportunity?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 155-164, Springer.
- Rita Coelho Vale & Pedro Verga Matos & Jorge Caiado, 2015. "Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 167-175, Springer.
- Eva María Caplliure & Rafael Curras-Pérez & Maria José Miquel & Carmen Perez-Cabañero, 2015. "Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 177-183, Springer.
- Magda Nenycz-Thiel & Giang Trinh, 2015. "Loyalty to Private Labels/National Brands and Prices Paid: Are Highly Loyal Customers Paying More?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 185-192, Springer.
- Mbaye Fall-Diallo & Joseph Kaswengi & Juan Carlos Gázquez-Abad, 2015. "The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 193-201, Springer.
- Mónica Gómez & Myriam Quiñones & María Jesús Yagüe, 2015. "The Effect of Smart Shopping on Attitudes Towards Store and National Brands: The Influence of Individual Values in A Cross-Cultural Context," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Raj Sethuraman (ed.), Advances in National Brand and Private Label Marketing, edition 127, pages 203-211, Springer.
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