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Marketing of Professional and Financial Services in Croatia

Author

Listed:
  • Durdana Ozretic Dosen

    (Economics Faculty, Zagreb)

  • Tanja Kesic

    (Economics Faculty, Zagreb)

  • Jozo Previsic

    (Economics Faculty, Zagreb)

Abstract

Based on sample survey of professional and financial service companies in Croatia, in this article, the authors try to analyse their marketing orientation in business practices. With the help of the data they assess the extent of companies’ understanding of usefulness of marketing — concepts, methods and techniques — in their daily operations.

Suggested Citation

  • Durdana Ozretic Dosen & Tanja Kesic & Jozo Previsic, 1999. "Marketing of Professional and Financial Services in Croatia," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 2(2), pages 105-116, November.
    • Handle: RePEc:zag:zirebs:v:2:y:1999:i:2:p:105-116
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    More about this item

    Keywords

    marketing of services; professional services; financial services;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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