Report NEP-MKT-2008-04-04

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Carlos Brito, 2008. "Relationship Marketing: From Its Origins to the Current Streams of Research," FEP Working Papers 268, Universidade do Porto, Faculdade de Economia do Porto.
• K. Coussement & D. Van Den Poel, 2008. "Integrating the Voice of Customers through Call Center Emails into a Decision Support System for Churn Prediction," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/502, Ghent University, Faculty of Economics and Business Administration.
• Eleonora Di Maria & Stefano Micelli, 2008. "SMEs and Competitive Advantage: a Mix of Innovation, Marketing and ICT. The Case of "Made in Italy"," "Marco Fanno" Working Papers 0070, Dipartimento di Scienze Economiche "Marco Fanno".
• Y. Fassin, 2008. "The Stakeholder Model Refined," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/504, Ghent University, Faculty of Economics and Business Administration.
• Tauchmann, Harald & Göhlmann, Silja & Requate, Till & Schmidt, Christoph M., 2008. "Tobacco and Alcohol: Complements or Substitutes? A Structural Model Approach," IZA Discussion Papers 3412, Institute of Labor Economics (IZA).
• T. Faseur & M. Geuens, 2008. "Using the Right Emotion to Promote the Right Product to the Right Person," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/501, Ghent University, Faculty of Economics and Business Administration.