The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
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- De Cannière, M.H. & De Pelsmacker, P. & Geuens, M., 2006. "The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior," Vlerick Leuven Gent Management School Working Paper Series 2006-16, Vlerick Leuven Gent Management School.
References listed on IDEAS
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- Hildebrandt, Lutz, 1987. "Consumer retail satisfaction in rural areas: A reanalysis of survey data," Journal of Economic Psychology, Elsevier, vol. 8(1), pages 19-42, March.
- Allen M. Weiss & Nancy Kurland, 1997. "Holding Distribution Channel Relationships Together: The Role of Transaction-Specific Assets and Length of Prior Relationship," Organization Science, INFORMS, vol. 8(6), pages 612-623, December.
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This paper has been announced in the following NEP Reports:- NEP-MKT-2006-06-10 (Marketing)
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