The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
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- De Cannière, M.H. & De Pelsmacker, P. & Geuens, M., 2006. "The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior," Vlerick Leuven Gent Management School Working Paper Series 2006-16, Vlerick Leuven Gent Management School.
References listed on IDEAS
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- Allen M. Weiss & Nancy Kurland, 1997. "Holding Distribution Channel Relationships Together: The Role of Transaction-Specific Assets and Length of Prior Relationship," Organization Science, INFORMS, vol. 8(6), pages 612-623, December.
- Ruth N. Bolton, 1998. "A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction," Marketing Science, INFORMS, vol. 17(1), pages 45-65.
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This paper has been announced in the following NEP Reports:- NEP-MKT-2006-06-10 (Marketing)
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