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Anca Francisca Cruceru

Personal Details

First Name:Anca
Middle Name:Francisca
Last Name:Cruceru
Suffix:
RePEc Short-ID:pcr189

Affiliation

Facultatea de Marketing
Academia de Studii Economice din Bucureşti

Bucureşti, Romania
http://mk.ase.ro/
RePEc:edi:fmasero (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Ionel Dumitru & Anca Francisca Cruceru & Ştefan Claudiu Căescu, 2012. "Business Perception Of Internships And Degree Of Employability Of Graduates," Social Responsibility, Ethics and Sustainable Business 23, Bucharest University of Economic Studies.

Articles

  1. Gheorghe Orzan & Anca Francisca Cruceru & Cristina Teodora Bălăceanu & Raluca-Giorgiana Chivu, 2018. "Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers," Sustainability, MDPI, vol. 10(6), pages 1-11, May.
  2. Anca Francisca Cruceru & Daniel Moise, 2017. "Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 135-141, October.
  3. Daniel Serbanica & Violeta Radulescu & Anca Francisca Cruceru, 2015. "The Role of Marketing Audit in Evaluation Sustainable Marketing Performance in Romanian Organizations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 1011-1011, August.
  4. Ionel Dumitru & Anca Francisca Cruceru & Ştefan Claudiu Căescu, 2012. "The influence of graduates professional experience over general business perception," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 53-62, December.
  5. Moise –Þiþei Adina & Moise Daniel & Cruceru Anca-Francisca, 2012. "Communication through Events and Sales Forces Adopted by Competitors in the European Space," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1041-1044, May.
  6. Cruceru Anca Francisca & Radulescu Violeta, 2012. "Competition Analysis and its Role in the Adoption of Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 668-672, Decembre.
  7. Violeta Rădulescu & Anca Francisca Cruceru, 2012. "The Role of Product Audit Policy in Increasing Organizational Performance," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(3), pages 223-230.
  8. Cruceru Anca & Moise Daniel & Tatu Cristi, 2011. "The Role Of The Sales Techniques In The Marketing Activity Of The Companies In Bucharest," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 737-741, December.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

    Sorry, no citations of working papers recorded.

Articles

  1. Gheorghe Orzan & Anca Francisca Cruceru & Cristina Teodora Bălăceanu & Raluca-Giorgiana Chivu, 2018. "Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers," Sustainability, MDPI, vol. 10(6), pages 1-11, May.

    Cited by:

    1. Ayşe Lisa Allison & Fabiana Lorencatto & Susan Michie & Mark Miodownik, 2021. "Barriers and Enablers to Buying Biodegradable and Compostable Plastic Packaging," Sustainability, MDPI, vol. 13(3), pages 1-15, January.
    2. Gudrun Obersteiner & Marta Cociancig & Sandra Luck & Johannes Mayerhofer, 2021. "Impact of Optimized Packaging on Food Waste Prevention Potential among Consumers," Sustainability, MDPI, vol. 13(8), pages 1-23, April.
    3. Massoud Moslehpour & Panita Chaiyapruk & Sahand Faez & Wing-Keung Wong, 2021. "Generation Y’s Sustainable Purchasing Intention of Green Personal Care Products," Sustainability, MDPI, vol. 13(23), pages 1-14, December.
    4. Mihaela Kardos & Manuela Rozalia Gabor & Nicoleta Cristache, 2019. "Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility," Sustainability, MDPI, vol. 11(3), pages 1-12, February.
    5. Salma Khalil & Ayman Ismail & Seham Ghalwash, 2021. "The Rise of Sustainable Consumerism: Evidence from the Egyptian Generation Z," Sustainability, MDPI, vol. 13(24), pages 1-25, December.
    6. Mahmoud Abdulai Mahmoud & Ernest Kafui Kwasi Tsetse & Ernest Edem Tulasi & Donne Komla Muddey, 2022. "Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions," Sustainability, MDPI, vol. 14(23), pages 1-14, December.
    7. Gonzalo Wandosell & María C. Parra-Meroño & Alfredo Alcayde & Raúl Baños, 2021. "Green Packaging from Consumer and Business Perspectives," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
    8. Victor Virimai Mugobo & Herbert Ntuli, 2022. "Consumer Preference for Attributes of Single-Use and Multi-Use Plastic Shopping Bags in Cape Town: A Choice Experiment Approach," Sustainability, MDPI, vol. 14(17), pages 1-25, August.
    9. Shaymaa El-Said Salem, 2022. "The Effect of Visual and Verbal Elements of Food Product Packaging on Consumer Buying Decision," RAIS Conference Proceedings 2022-2024 0238, Research Association for Interdisciplinary Studies.
    10. Igor Popovic & Bart A. G. Bossink & Peter C. van der Sijde, 2019. "Factors Influencing Consumers’ Decision to Purchase Food in Environmentally Friendly Packaging: What Do We Know and Where Do We Go from Here?," Sustainability, MDPI, vol. 11(24), pages 1-22, December.
    11. Shahida Anusha Siddiqui & Adriano Profeta & Thomas Decker & Sergiy Smetana & Klaus Menrad, 2023. "Influencing Factors for Consumers’ Intention to Reduce Plastic Packaging in Different Groups of Fast-Moving Consumer Goods in Germany," Sustainability, MDPI, vol. 15(9), pages 1-21, May.
    12. Zivar Zeynalova & Natavan Namazova, 2022. "Revealing Consumer Behavior toward Green Consumption," Sustainability, MDPI, vol. 14(10), pages 1-20, May.
    13. M. Lahandi Baskoro & Benny Tjahjono & Macarena Beltran & Anna Bogush & Yichuan Wang, 2024. "The imperative of communication signals in boosting business strategies of the bioplastic packaging industry," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 307-334, February.
    14. Babak Nemat & Mohammad Razzaghi & Kim Bolton & Kamran Rousta, 2023. "Design-Based Approach to Support Sorting Behavior of Food Packaging," Clean Technol., MDPI, vol. 5(1), pages 1-32, February.
    15. Tatjana Mamula Nikolić & Ivan Paunović & Mirjana Milovanović & Nenad Lozović & Marija Đurović, 2022. "Examining Generation Z’s Attitudes, Behavior and Awareness Regarding Eco-Products: A Bayesian Approach to Confirmatory Factor Analysis," Sustainability, MDPI, vol. 14(5), pages 1-16, February.
    16. Alessandro Bonadonna & Stefano Duglio & Luigi Bollani & Giovanni Peira, 2022. "Mountain Food Products: A Cluster Analysis Based on Young Consumers’ Perceptions," Sustainability, MDPI, vol. 14(19), pages 1-14, September.
    17. Tian Zeng & Fabien Durif, 2019. "The Influence of Consumers’ Perceived Risks towards Eco-Design Packaging upon the Purchasing Decision Process: An Exploratory Study," Sustainability, MDPI, vol. 11(21), pages 1-29, November.
    18. Mikah O. Oliver & Iva Jestratijevic & James Uanhoro & Dee K. Knight, 2023. "Investigation of a Consumer’s Purchase Intentions and Behaviors towards Environmentally Friendly Grocery Packaging," Sustainability, MDPI, vol. 15(11), pages 1-18, May.
    19. Iqbal Thonse Hawaldar & Mithun S. Ullal & Felicia Ramona Birau & Cristi Marcel Spulbar, 2019. "Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Study," Sustainability, MDPI, vol. 11(17), pages 1-20, August.
    20. Ilangasekara, A. S. P. & Siriwardana, M. L. D. A., 2022. "Consumer Buying Behaviour towards Sustainable Packaging in FMCG Market: A Study among High Income Earners in Colombo," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(12), pages 835-840, December.

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