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Competition Analysis and its Role in the Adoption of Marketing Strategies

Author

Listed:
  • Cruceru Anca Francisca

    (Academy of Economic Studies, Bucharest)

  • Radulescu Violeta

    (Academy of Economic Studies, Bucharest)

Abstract

Markets have become far too competitive for organizations to focus efforts only on consumers, so in addition to market and customer analysis, an equally important step in terms of marketing audit, the predevelopment phase strategy marketing and its implementation in the future is to analyze competition. This article aims to present the main steps to be used for a comprehensive and efficient analysis competition.

Suggested Citation

  • Cruceru Anca Francisca & Radulescu Violeta, 2012. "Competition Analysis and its Role in the Adoption of Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 668-672, Decembre.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:668-672
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    More about this item

    Keywords

    competition; competitive environment; competitive analysis; marketing strategies;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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