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Business Perception Of Internships And Degree Of Employability Of Graduates

Author

Listed:
  • Ionel Dumitru

    (Bucharest University of Economic Studies, Romania)

  • Anca Francisca Cruceru

    (Bucharest University of Economic Studies, Romania)

  • Ştefan Claudiu Căescu

    (Bucharest University of Economic Studies, Romania)

Abstract

To survive and grow, universities must have their own marketers, identifying sustainable business relationships. Educational marketing activity is based on the interest of educational institutions for the use of specific methods, techniques and tools. Marketing involves designing offers educational institutions for meeting identified needs and desires of the market and effective use price, communication and distribution to inform, motivate and serve the market. The partnership between business and educational environment can be developed only on the development of marketing research with common objectives. Perception of utility organizations identify internships and degree of employability of graduates is part of a strategy for sustainable development both universities and the business environment. In this way it is a real connection between the current and the future requirements of a modern society.

Suggested Citation

  • Ionel Dumitru & Anca Francisca Cruceru & Ştefan Claudiu Căescu, 2012. "Business Perception Of Internships And Degree Of Employability Of Graduates," Social Responsibility, Ethics and Sustainable Business 23, Bucharest University of Economic Studies.
  • Handle: RePEc:aes:icsrog:wpaper:23
    as

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    File URL: http://www.csrconferences.org/RePEc/aes/icsrog/2012/2012_1_017.pdf
    File Function: First version, 2012, October
    Download Restriction: no
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