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Design-Based Approach to Support Sorting Behavior of Food Packaging

Author

Listed:
  • Babak Nemat

    (The Swedish Centre for Resource Recovery, University of Borås, SE-501 90 Borås, Sweden)

  • Mohammad Razzaghi

    (Department of Industrial Design, Faculty of Applied Arts, University of Art, Tehran 1136813518, Iran)

  • Kim Bolton

    (The Swedish Centre for Resource Recovery, University of Borås, SE-501 90 Borås, Sweden)

  • Kamran Rousta

    (The Swedish Centre for Resource Recovery, University of Borås, SE-501 90 Borås, Sweden)

Abstract

It is widely acknowledged that environmental impacts from packaging waste depend on how consumers sort this waste fraction. In this research, “design for sustainable behavior” (DfSB) strategies are used to improve a cream packaging design that can support proper sorting of packaging waste as a sustainable behavior. The application of three DfSB strategies—“match”, “steer”, and “force”—was examined through circular interviews and practical experience with two groups of participants in Karlskrona, Sweden. Prototyping was used to provide a more realistic experiment and enhance communication during the interviews. The results show that consumer-packaging interaction during the usage phase is important to enhance proper sorting behavior. The results also show the potential of a user-centered design-based approach to study consumer-packaging interaction and to understand the challenges faced by users when sorting packaging waste. It also shows the possibility of packaging design to script consumer behavior and reveals details that are important when designing packaging that was not known. In this vein, packaging form, color, and haptic attributes are the most influential design attributes that can support packaging functionalities and script consumer sorting behavior.

Suggested Citation

  • Babak Nemat & Mohammad Razzaghi & Kim Bolton & Kamran Rousta, 2023. "Design-Based Approach to Support Sorting Behavior of Food Packaging," Clean Technol., MDPI, vol. 5(1), pages 1-32, February.
    • Handle: RePEc:gam:jcltec:v:5:y:2023:i:1:p:17-328:d:1083762
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    References listed on IDEAS

    as
    1. Babak Nemat & Mohammad Razzaghi & Kim Bolton & Kamran Rousta, 2020. "The Potential of Food Packaging Attributes to Influence Consumers’ Decisions to Sort Waste," Sustainability, MDPI, vol. 12(6), pages 1-22, March.
    2. Sarah Verdonk & Keri Chiveralls & Drew Dawson, 2017. "Getting Wasted at WOMADelaide: The Effect of Signage on Waste Disposal," Sustainability, MDPI, vol. 9(3), pages 1-17, February.
    3. Gheorghe Orzan & Anca Francisca Cruceru & Cristina Teodora Bălăceanu & Raluca-Giorgiana Chivu, 2018. "Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers," Sustainability, MDPI, vol. 10(6), pages 1-11, May.
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    5. Bernhard Wohner & Erik Pauer & Victoria Heinrich & Manfred Tacker, 2019. "Packaging-Related Food Losses and Waste: An Overview of Drivers and Issues," Sustainability, MDPI, vol. 11(1), pages 1-15, January.
    6. Kamran Rousta & Karin M. Ekström, 2013. "Assessing Incorrect Household Waste Sorting in a Medium-Sized Swedish City," Sustainability, MDPI, vol. 5(10), pages 1-13, October.
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