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Communication through Events and Sales Forces Adopted by Competitors in the European Space

Author

Listed:
  • Moise –Þiþei Adina

    (Ovidius University of Constanta, Faculty of Economic Sciences)

  • Moise Daniel

    (The Bucharest University of Economic Studies, Marketing Faculty)

  • Cruceru Anca-Francisca

    (The Bucharest University of Economic Studies, Marketing Faculty)

Abstract

Marketing communication is for competitors from Europe a strategy for highly competitive markets where they operate. The use of different marketing tactics of the communication involves choosing those communication techniques aimed at positive results consistent with objectives. In this respect, events marketing and sales forces form the communications tactics beneficial for the companies that pursue marketing objectives in the reference markets. Knowing the advantages and the specific techniques of sales events and forces constitute an advantage given to those competitors who adopt these communication techniques.

Suggested Citation

  • Moise –Þiþei Adina & Moise Daniel & Cruceru Anca-Francisca, 2012. "Communication through Events and Sales Forces Adopted by Competitors in the European Space," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1041-1044, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1041-1044
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    More about this item

    Keywords

    marketing communications; events marketing; sales forces.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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