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Market Research with Panels

Author

Listed:
  • Martin Günther
  • Ulrich Vossebein

    (Technische Hochschule Mittelhessen)

  • Raimund Wildner

Abstract

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Suggested Citation

  • Martin Günther & Ulrich Vossebein & Raimund Wildner, 2022. "Market Research with Panels," Springer Texts in Business and Economics, Springer, number 978-3-658-37650-5, October.
    • Handle: RePEc:spr:sptbec:978-3-658-37650-5
    DOI: 10.1007/978-3-658-37650-5
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    Cited by:

    1. van Heerde, Harald J. & Dekimpe, Marnik G., 2024. "Household and retail panel data in retailing research: Time for a renaissance?," Journal of Retailing, Elsevier, vol. 100(1), pages 104-113.

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