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Market Analyses Framework

In: Market Research with Panels

Author

Listed:
  • Martin Günther
  • Ulrich Vossebein

    (Technische Hochschule Mittelhessen)

  • Raimund Wildner

Abstract

This chapter shows how, with the help of panel data, a market structure analysis can be accomplished, whereby the view is directed at the beer market. The information on the individual market data does not refer to a specific geographic market but is merely intended to illustrate the analysis approaches. The examples listed below are typical fields of application in the various panels, although they are only a small sample of the analysis possibilities. The application examples are panel-related and not vendor-related. Detailed price and distribution analyses round off this chapter.

Suggested Citation

  • Martin Günther & Ulrich Vossebein & Raimund Wildner, 2022. "Market Analyses Framework," Springer Texts in Business and Economics, in: Market Research with Panels, chapter 13, pages 161-185, Springer.
    • Handle: RePEc:spr:sptchp:978-3-658-37650-5_13
    DOI: 10.1007/978-3-658-37650-5_13
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