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Special Analyses Consumer Panel

In: Market Research with Panels

Author

Listed:
  • Martin Günther
  • Ulrich Vossebein

    (Technische Hochschule Mittelhessen)

  • Raimund Wildner

Abstract

Special analyses are generally referred to when the key figures they contain cannot be derived directly from the basic tables supplied. This definition is not strictly adhered to, and it also becomes clear in the following that some evaluations are based on the basic key figures and that the graphical output supplied only identifies this data as a special analysis. The analyses can be usefully divided into two categories. On the one hand, there are quantity and value-based analyses. These predominantly describe absolute or percentage changes in the basic figures volume, value, and units. On the other hand, the buyer-based special analyses focus on the buyer of the analyzed product and evaluate his behavior over different periods. These buyers form the basis for the so-called target group analyses.

Suggested Citation

  • Martin Günther & Ulrich Vossebein & Raimund Wildner, 2022. "Special Analyses Consumer Panel," Springer Texts in Business and Economics, in: Market Research with Panels, chapter 15, pages 193-216, Springer.
    • Handle: RePEc:spr:sptchp:978-3-658-37650-5_15
    DOI: 10.1007/978-3-658-37650-5_15
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