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Special Analyses Retail Panel

In: Market Research with Panels

Author

Listed:
  • Martin Günther
  • Ulrich Vossebein

    (Technische Hochschule Mittelhessen)

  • Raimund Wildner

Abstract

In addition to the standard reports of the institutes, many analytical approaches can be answered with the help of the retail panel data. These are necessary to gain an in-depth insight into the market interrelationships. Some standard analyses are briefly presented below, forming four main focus areas. These are: Price-related analyses Evaluation of promotions Shopping cart analyses Distribution-related analyses Multidimensional analyses

Suggested Citation

  • Martin Günther & Ulrich Vossebein & Raimund Wildner, 2022. "Special Analyses Retail Panel," Springer Texts in Business and Economics, in: Market Research with Panels, chapter 12, pages 143-159, Springer.
    • Handle: RePEc:spr:sptchp:978-3-658-37650-5_12
    DOI: 10.1007/978-3-658-37650-5_12
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