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Strategic Social Media Management
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-981-99-9496-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Karen E. Sutherland, 2024. "Introduction," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 1-6, Springer.
- Karen E. Sutherland, 2024. "Social Media Strategy Development," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 9-13, Springer.
- Karen E. Sutherland, 2024. "Let's Start from the Beginning: Understanding Audiences," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 15-54, Springer.
- Karen E. Sutherland, 2024. "Managing Reputation, Ethics, Risk, Issues and Crises," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 55-98, Springer.
- Karen E. Sutherland, 2024. "The Foundational Components of Strategy," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 99-134, Springer.
- Karen E. Sutherland, 2024. "Stop Selling, Start Helping: Prescribing Tactics to Win Over Target Audiences," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 135-175, Springer.
- Karen E. Sutherland, 2024. "Social Media Monitoring, Measurement, Analysis and Big Data," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 177-237, Springer.
- Karen E. Sutherland, 2024. "Social Media Scheduling and Account Management Platforms," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 239-270, Springer.
- Karen E. Sutherland, 2024. "Strategic Content Curation," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 273-275, Springer.
- Karen E. Sutherland, 2024. "Ethical Content Curation," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 277-309, Springer.
- Karen E. Sutherland, 2024. "The Content Curation Process," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 311-342, Springer.
- Karen E. Sutherland, 2024. "Techniques to Present Curated Content to Engage with Audiences," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 343-376, Springer.
- Karen E. Sutherland, 2024. "Strategic Content Creation," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 379-381, Springer.
- Karen E. Sutherland, 2024. "Writing for Social Media," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 383-448, Springer.
- Karen E. Sutherland, 2024. "Creating Compelling Images, Graphics, Memes, Filters and Infographics," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 449-501, Springer.
- Karen E. Sutherland, 2024. "Producing Videos that Pop," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 503-562, Springer.
- Karen E. Sutherland, 2024. "Conclusion: Social Media the Only Constant Is Change," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 563-586, Springer.
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