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Social Media Strategy Development

In: Strategic Social Media Management

Author

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  • Karen E. Sutherland

    (University of the Sunshine Coast)

Abstract

Developing an evidence-based strategy is the first action that a business or nonprofit organisation should take in relation to their social media presence. Without conducting in-depth research that informs social media activities, Social Media Managers are merely guessing as to what will work for their organisation or clients. It is a rare business or organisation that has an unlimited supply of funds, time and staff to support such guesswork. Part I will guide you through the stages of social media strategy development.

Suggested Citation

  • Karen E. Sutherland, 2024. "Social Media Strategy Development," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 9-13, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-9496-0_2
    DOI: 10.1007/978-981-99-9496-0_2
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