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Strategic Content Curation

In: Strategic Social Media Management

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  • Karen E. Sutherland

    (University of the Sunshine Coast)

Abstract

Content curation is the practice of sharing worthwhile content (created by others) across social networks. However, there are many ethical, legal, theoretical and practical considerations involved with the content curation process. Part 2 provides guidance through this process. There is also a strong emphasis on finding accurate content that is of value to target audiences. This section also demonstrates a range of techniques to showcase curated content in ethical and useful ways that engage quality storytelling and support strategic goals and objectives.

Suggested Citation

  • Karen E. Sutherland, 2024. "Strategic Content Curation," Springer Books, in: Strategic Social Media Management, edition 0, chapter 0, pages 273-275, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-9496-0_9
    DOI: 10.1007/978-981-99-9496-0_9
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