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Strategic Social Media Management
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-981-15-4658-7
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Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Sara Moukarzel & Anita Caduff & Martin Rehm & Miguel del Fresno & Rafael Pérez-Escamilla & Alan J. Daly, 2021. "Breastfeeding Communication Strategies, Challenges and Opportunities in the Twitter-Verse: Perspectives of Influencers and Social Network Analysis," IJERPH, MDPI, vol. 18(12), pages 1-13, June.
Book Chapters
The following chapters of this book are listed in IDEAS- Karen E. Sutherland, 2021. "Introduction," Springer Books, in: Strategic Social Media Management, edition 1, chapter 1, pages 1-4, Springer.
- Karen E. Sutherland, 2021. "Social Media Strategy Development," Springer Books, in: Strategic Social Media Management, edition 1, chapter 2, pages 7-10, Springer.
- Karen E. Sutherland, 2021. "Let’s Start from the Beginning: Understanding Audiences," Springer Books, in: Strategic Social Media Management, edition 1, chapter 3, pages 11-40, Springer.
- Karen E. Sutherland, 2021. "Managing Reputation, Ethics, Risk, Issues and Crises," Springer Books, in: Strategic Social Media Management, edition 1, chapter 4, pages 41-73, Springer.
- Karen E. Sutherland, 2021. "The Foundational Components of Strategy," Springer Books, in: Strategic Social Media Management, edition 1, chapter 5, pages 75-101, Springer.
- Karen E. Sutherland, 2021. "Stop Selling, Start Helping: Prescribing Tactics to Win Over Target Audiences," Springer Books, in: Strategic Social Media Management, edition 1, chapter 6, pages 103-132, Springer.
- Karen E. Sutherland, 2021. "Social Media Monitoring, Measurement, Analysis and Big Data," Springer Books, in: Strategic Social Media Management, edition 1, chapter 7, pages 133-172, Springer.
- Karen E. Sutherland, 2021. "Social Media Scheduling and Account Management Platforms," Springer Books, in: Strategic Social Media Management, edition 1, chapter 8, pages 173-197, Springer.
- Karen E. Sutherland, 2021. "Strategic Content Curation," Springer Books, in: Strategic Social Media Management, edition 1, chapter 9, pages 201-203, Springer.
- Karen E. Sutherland, 2021. "Ethical Content Curation," Springer Books, in: Strategic Social Media Management, edition 1, chapter 10, pages 205-230, Springer.
- Karen E. Sutherland, 2021. "The Content Curation Process," Springer Books, in: Strategic Social Media Management, edition 1, chapter 11, pages 231-254, Springer.
- Karen E. Sutherland, 2021. "Techniques to Present Curated Content to Engage with Audiences," Springer Books, in: Strategic Social Media Management, edition 1, chapter 12, pages 255-280, Springer.
- Karen E. Sutherland, 2021. "Strategic Content Creation," Springer Books, in: Strategic Social Media Management, edition 1, chapter 13, pages 283-285, Springer.
- Karen E. Sutherland, 2021. "Writing for Social Media," Springer Books, in: Strategic Social Media Management, edition 1, chapter 14, pages 287-324, Springer.
- Karen E. Sutherland, 2021. "Creating Compelling Images, Graphics, Memes and Infographics," Springer Books, in: Strategic Social Media Management, edition 1, chapter 15, pages 325-358, Springer.
- Karen E. Sutherland, 2021. "Producing Videos that Pop," Springer Books, in: Strategic Social Media Management, edition 1, chapter 16, pages 359-390, Springer.
- Karen E. Sutherland, 2021. "Conclusion: Social Media the Only Constant Is Change," Springer Books, in: Strategic Social Media Management, edition 1, chapter 17, pages 391-406, Springer.
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