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The Foundational Components of Strategy

In: Strategic Social Media Management

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  • Karen E. Sutherland

    (University of the Sunshine Coast)

Abstract

► Chapter 5 is devoted to the exploration of the core foundational components required for a stable social media strategy. These items are truly the epitome of what a strategy is. Without goals, objectives, key messages and any idea of budget social media activities cannot be described as strategic. Instead they would be better described as haphazard, sporadic and random.

Suggested Citation

  • Karen E. Sutherland, 2021. "The Foundational Components of Strategy," Springer Books, in: Strategic Social Media Management, edition 1, chapter 5, pages 75-101, Springer.
    • Handle: RePEc:spr:sprchp:978-981-15-4658-7_5
    DOI: 10.1007/978-981-15-4658-7_5
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