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Stop Selling, Start Helping: Prescribing Tactics to Win Over Target Audiences

In: Strategic Social Media Management

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  • Karen E. Sutherland

    (University of the Sunshine Coast)

Abstract

One chapter is not an ample length to discuss the complexity of social media tactics. In fact, an entire book could be written exploring the advantages, disadvantages and application of each tactic investigated in this chapter. With such a brief scope, it will be of greater benefit to provide guidance on the process of researching, innovating, selecting and implementing relevant tactics that connect with and convert a target audience.

Suggested Citation

  • Karen E. Sutherland, 2021. "Stop Selling, Start Helping: Prescribing Tactics to Win Over Target Audiences," Springer Books, in: Strategic Social Media Management, edition 1, chapter 6, pages 103-132, Springer.
    • Handle: RePEc:spr:sprchp:978-981-15-4658-7_6
    DOI: 10.1007/978-981-15-4658-7_6
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