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Handbuch Marketing-Controlling
Editor
Listed:
- Christopher Zerres
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-662-62837-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Christopher Zerres & Michael Zerres, 2021. "Einführung in das Marketing-Controlling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 3-15, Springer.
- Klaus-Peter Schoeneberg & Christian Schudnat & Erkan Gürbüz, 2021. "Controller versus Data Scientist: Welche Berufsgruppe überlebt den digitalen Wandel?," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 17-40, Springer.
- Andreas Guber, 2021. "Marktforschung als Grundlage für das Marketing-Controlling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 41-67, Springer.
- Dirk Drechsler, 2021. "Business Analytics als Grundlage für das Marketing-Controlling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 69-92, Springer.
- Patrick Link & Gina Heller-Herold, 2021. "Design-Thinking-Methoden für das Marketing-Controlling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 93-124, Springer.
- Thomas Zerres & Alina Hirtz, 2021. "Rechtsrahmen eines Marketing-Controllings," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 125-149, Springer.
- Sven Reinecke & Gerold Geis, 2021. "Kennzahlensysteme in Marketing und Verkauf: Gütekriterien, Grundprinzipien, Implementierung," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 151-177, Springer.
- Christopher Zerres, 2021. "Strategische Analysetechniken," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 181-203, Springer.
- Michael Häder, 2021. "Delphi-Analyse," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 205-222, Springer.
- Dirk Drechsler, 2021. "Futures Studies, Foresight Management und Szenario-Technik," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 223-245, Springer.
- Dirk Drechsler, 2021. "Strategische Frühaufklärung und Risikomanagement," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 247-269, Springer.
- Hans Pechtl, 2021. "Controlling der Werbung," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 273-294, Springer.
- Christopher Zerres & Dieter K. Tscheulin & Kai Israel, 2021. "Online-Marketing-Controlling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 295-312, Springer.
- Christopher Zerres & Florian Litterst, 2021. "Social-Media-Controlling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 313-333, Springer.
- Andreas Mann, 2021. "Direktmarketing-Controlling – Grundlage für die erfolgreiche Steuerung des direkten Kundenkontakts," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 335-369, Springer.
- Cornelia Zanger, 2021. "Event-Controlling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 371-386, Springer.
- Rainer Fischer, 2021. "Produkt-Controlling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 387-403, Springer.
- Franz-Rudolf Esch, 2021. "Markencontrolling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 405-423, Springer.
- Christoph Burmann & Tanja Fink & Alexander Dierks, 2021. "Brand Purchase Funnel," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 425-444, Springer.
- Ronald Gleich & Jan Christoph Munck & Diane Robers & Alexander Tkotz, 2021. "Innovationsmanagement und -controlling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 445-465, Springer.
- Reinhard Hünerberg, 2021. "Vertriebscontrolling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 467-492, Springer.
- Marc Ehlbeck & Stephan Schosser & Jan Wind, 2021. "E-Commerce-Controlling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 493-519, Springer.
- Bernd W. Wirtz & Paul F. Langer, 2021. "Multi-Channel-Controlling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 521-534, Springer.
- Rainer Meckes & Jochen Krauß & Hermann Simon, 2021. "Preiscontrolling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 535-554, Springer.
- Sascha Götte, 2021. "Balanced Scorecard," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 557-569, Springer.
- Bernd Günter & Sabrina Helm, 2021. "Die Bedeutung des Kundenwertes im Marketing-Controlling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 571-587, Springer.
- Andreas Huber, 2021. "Controlling von Marketing-Projekten," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 591-607, Springer.
- Thomas Breyer-Mayländer & Marc Löffel, 2021. "Medienmarketing-Controlling," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 609-630, Springer.
- Michael Dorka, 2021. "Marketing-Controlling in der Versicherungsbranche," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 631-654, Springer.
- Herbert Loock, 2021. "Controlling der Produktentwicklung in Modeunternehmen," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 655-671, Springer.
- Christian Schudnat & Klaus-Peter Schoeneberg & Jose Albors-Garrigos, 2021. "Marketing-Controlling in Unternehmen der Medizintechnik," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 673-694, Springer.
- Manfred Bruhn & Karsten Hadwich, 2021. "Besonderheiten des Controlling im Dienstleistungsmarketing," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 695-712, Springer.
- Rolf Weiber & Mi Nguyen, 2021. "Controlling im industriellen B2B-Marketing: Eine Customer Experience orientierte Perspektive," Springer Books, in: Christopher Zerres (ed.), Handbuch Marketing-Controlling, edition 5, pages 713-742, Springer.
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