Modernes Hospitality Marketing
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-40933-3
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Citations
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Cited by:
- Guderian, Carsten C. & Posth, Jan-Alexander & Grob, Linus, 2023. "Investment decisions and passive portfolio construction utilizing patent analytics: A multi-case study on COVID-19 treatment technologies," The Quarterly Review of Economics and Finance, Elsevier, vol. 92(C), pages 66-87.
Book Chapters
The following chapters of this book are listed in IDEAS- Oliver Errichiello & Sandra Bayer, 2023. "Die sozioökonomische Entwicklung des Tourismus," Springer Books, in: Modernes Hospitality Marketing, chapter 1, pages 1-9, Springer.
- Oliver Errichiello & Sandra Bayer, 2023. "Der Hospitality-Markt als ökonomische Größe," Springer Books, in: Modernes Hospitality Marketing, chapter 2, pages 11-21, Springer.
- Oliver Errichiello & Sandra Bayer, 2023. "Theoretische Grundlagen des touristischen Marketings," Springer Books, in: Modernes Hospitality Marketing, chapter 3, pages 23-31, Springer.
- Oliver Errichiello & Sandra Bayer, 2023. "Entwicklungen und Trends im Bereich Tourismus und Hospitality," Springer Books, in: Modernes Hospitality Marketing, chapter 4, pages 33-67, Springer.
- Oliver Errichiello & Sandra Bayer, 2023. "Die Marke im Tourismus," Springer Books, in: Modernes Hospitality Marketing, chapter 5, pages 69-96, Springer.
- Oliver Errichiello & Sandra Bayer, 2023. "Markenoperationalisierung in der Hospitality," Springer Books, in: Modernes Hospitality Marketing, chapter 6, pages 97-128, Springer.
- Oliver Errichiello & Sandra Bayer, 2023. "Hotel-Distribution," Springer Books, in: Modernes Hospitality Marketing, chapter 7, pages 129-142, Springer.
- Oliver Errichiello & Sandra Bayer, 2023. "Marketing Controlling," Springer Books, in: Modernes Hospitality Marketing, chapter 8, pages 143-151, Springer.
- Oliver Errichiello & Sandra Bayer, 2023. "Fazit: Aktuelle strategisch-operative Herausforderungen für die Hotellerie," Springer Books, in: Modernes Hospitality Marketing, chapter 9, pages 153-156, Springer.
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