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Der Hospitality-Markt als ökonomische Größe

In: Modernes Hospitality Marketing

Author

Listed:
  • Oliver Errichiello
  • Sandra Bayer

    (Anker & Alpen Consulting GmbH)

Abstract

Zusammenfassung Obwohl der Tourismus eine nennenswerte, in einigen Ländern und Regionen fundamentale volkswirtschaftliche Relevanz besitzt, wird – gerade in Deutschland – der eigentliche Wert der touristischen Märkte weitgehend unterschätzt. Dabei zeigt sich der Hospitality-Markt zutiefst segmentiert und einem ständigen Wandel unterworfen. Latente Bedürfnisse und gesamtgesellschaftliche Veränderungstendenzen werden zunächst in Nischenmärkten deutlich und greifen schnell und massiv auf das Gästeverhalten über. Jedoch: Trotz aller Verhaltens- und gestalterischen Volatilitäten lassen sich strukturelle Muster erkennen, wie Menschen „die schönsten Stunden des Tages und die schönsten Wochen des Jahres“ verbringen. Dieses Kapitel gibt einen Überblick über die entscheidenden Kennziffern und Kerngrößen der globalen, nationalen und regionalen Hospitality.

Suggested Citation

  • Oliver Errichiello & Sandra Bayer, 2023. "Der Hospitality-Markt als ökonomische Größe," Springer Books, in: Modernes Hospitality Marketing, chapter 2, pages 11-21, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40933-3_2
    DOI: 10.1007/978-3-658-40933-3_2
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