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Dialogmarketing Perspektiven 2022/2023
Editor
- Deutscher Dialogmarketing Verband e.V.
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-40753-7
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Book Chapters
The following chapters of this book are listed in IDEAS- Frank Hannich & Reto Heierli & Michèle Rettenmund, 2023. "Macht Dialogmarketing Unternehmen agiler?," Springer Books, in: Deutscher Dialogmarketing Verband e.V. (ed.), Dialogmarketing Perspektiven 2022/2023, pages 1-17, Springer.
- Benedikt Lindenbeck, 2023. "Die Analyse der Online Customer Journey mittels Process Mining – Methodologische Ansätze und empirische Implikationen," Springer Books, in: Deutscher Dialogmarketing Verband e.V. (ed.), Dialogmarketing Perspektiven 2022/2023, pages 19-49, Springer.
- Timo Gutmann & Rebecca Bulander & Bernhard Kölmel, 2023. "Customer Journey Mining – Erweiterung des Customer-Journey-Ansatzes mit Process Mining," Springer Books, in: Deutscher Dialogmarketing Verband e.V. (ed.), Dialogmarketing Perspektiven 2022/2023, pages 51-68, Springer.
- Ralf T. Kreutzer & Sonja Klose, 2023. "Metaverse," Springer Books, in: Deutscher Dialogmarketing Verband e.V. (ed.), Dialogmarketing Perspektiven 2022/2023, pages 69-99, Springer.
- Andreas Mann & Ann-Catrin Pristl, 2023. "Kundenerwartungen und Retourenverhalten beim Online-Shopping," Springer Books, in: Deutscher Dialogmarketing Verband e.V. (ed.), Dialogmarketing Perspektiven 2022/2023, pages 101-124, Springer.
- Simone Braun & David Hennig, 2023. "Kundendaten im E-Commerce – Optimierungspotenzial im Checkout-Prozess des deutschen Online-Handels," Springer Books, in: Deutscher Dialogmarketing Verband e.V. (ed.), Dialogmarketing Perspektiven 2022/2023, pages 125-155, Springer.
- Robert K. Bidmon, 2023. "Ein Rahmenmodell zur Anwendung psychologischer Erkenntnisse in Anwendungsfeldern des Dialogmarketings," Springer Books, in: Deutscher Dialogmarketing Verband e.V. (ed.), Dialogmarketing Perspektiven 2022/2023, pages 157-178, Springer.
- Annebeth Demaeght & Josef Nerb & Andrea Müller, 2023. "Voice User Experience," Springer Books, in: Deutscher Dialogmarketing Verband e.V. (ed.), Dialogmarketing Perspektiven 2022/2023, pages 179-194, Springer.
- Matthias B. Schulten, 2023. "Online User Reviews and Goal-Directed Consumer Behavior: A Qualitative Study," Springer Books, in: Deutscher Dialogmarketing Verband e.V. (ed.), Dialogmarketing Perspektiven 2022/2023, pages 195-209, Springer.
- Timo Müller-Tribbensee, 2023. "Bezahlen für mehr Privatsphäre: Verbreitung und Ausgestaltung des Pur-Modells bei deutschen Medien," Springer Books, in: Deutscher Dialogmarketing Verband e.V. (ed.), Dialogmarketing Perspektiven 2022/2023, pages 211-228, Springer.
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