IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-40753-7_9.html
   My bibliography  Save this book chapter

Online User Reviews and Goal-Directed Consumer Behavior: A Qualitative Study

In: Dialogmarketing Perspektiven 2022/2023

Author

Listed:
  • Matthias B. Schulten

    (South Westphalia University of Applied Sciences)

Abstract

With the rapid growth of the Internet and the increasing ability of its users to generate and publish content, active online communities have emerged. These online communities often provide a wealth of product information in form of online user reviews, which increasingly affect consumers’ perceptions and impressions of products. Several studies suggest that these impressions are influenced by the goals consumers pursue when reading online user reviews. Surprisingly, little research has explicitly linked research on goal-directed consumer behavior and online user reviews. Based on literature analyses and qualitative research the author proposes a framework for such a linkage. The framework provides a theoretical account which allows for the identification of novel constructs that have not been the subject of past research on online user reviews. Moreover, various theoretical and managerial implications can be derived from the framework.

Suggested Citation

  • Matthias B. Schulten, 2023. "Online User Reviews and Goal-Directed Consumer Behavior: A Qualitative Study," Springer Books, in: Deutscher Dialogmarketing Verband e.V. (ed.), Dialogmarketing Perspektiven 2022/2023, pages 195-209, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40753-7_9
    DOI: 10.1007/978-3-658-40753-7_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-40753-7_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.