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Digitales Management und Marketing
Editor
Listed:
- Stefan Detscher(Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-33731-5
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Book Chapters
The following chapters of this book are listed in IDEAS- Johannes Ellenberg, 2021. "Wertebasierte Geschäftsmodellentwicklung," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 3-12, Springer.
- Martin Allmendinger & Patrik Walter & Sven Jagusch, 2021. "Subscribe Now!?," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 13-28, Springer.
- Alexander Sachs, 2021. "Wie No-Code die Entwicklung von digitalen Geschäftsmodellen deutlich zugänglicher macht," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 29-38, Springer.
- Michael Hepp & Stefan Detscher, 2021. "Multi-Level Digital Business Model Transformation," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 39-50, Springer.
- Stefan Waitzinger & Claudia Nietsch, 2021. "Digitales Plattformmodell am Beispiel eines Blechbearbeitungsunternehmens," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 51-75, Springer.
- Stefan Detscher & Oliver Würtenberger, 2021. "Planung und Wachstumssteuerung digitaler Geschäftsmodelle," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 77-94, Springer.
- Hannes Schubert, 2021. "Lean Startup Valuation," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 95-107, Springer.
- Serge Reit, 2021. "Innovationsmanagement," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 111-126, Springer.
- Marco Pfeiffer, 2021. "Intrapreneurship," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 127-145, Springer.
- Stefan Detscher & Amelie Schmid, 2021. "Digitaler Darwinismus der Organisationen," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 147-176, Springer.
- Thomas Ginter & Alexander Romppel, 2021. "Transformation erfolgreich gestalten: Adaptive by Design," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 177-190, Springer.
- Tanja Eggers, 2021. "Learning Journey – von Customer Journey zu Community Management," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 191-208, Springer.
- Simon Drescher & Sebastian König & Michael Hepp, 2021. "Kommunikation als Erfolgsfaktor für Digitalstrategien," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 209-228, Springer.
- Stefan Detscher & Martin Handschuh, 2021. "Digitale Disruption im Marketing," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 231-246, Springer.
- Richard Linxweiler & Yasmin Merz & Pascal Scheu, 2021. "Kleine Marken, große Wirkung?," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 247-264, Springer.
- Dario Müller, 2021. "Digital Branding im Premiumsegment – Luxusmarken digital vermarkten," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 265-276, Springer.
- Robin Wankerl, 2021. "Unternehmenskommunikation in Zeiten der Digitalisierung," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 277-291, Springer.
- Martin Handschuh & Stefan Detscher, 2021. "Künstliche Intelligenz im Marketing und im Vertrieb – Evolutionsstufen und Anwendungsbereiche," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 293-303, Springer.
- Julia Lehmann, 2021. "Der Chatbot-Guide," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 305-325, Springer.
- Dirk Funck, 2021. "Multi-Channel vs. Omni-Channel: Vertriebskanäle bestimmen und kombinieren," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 329-347, Springer.
- Markus Fost, 2021. "Die „Amazonisierung“ des Handels," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 349-400, Springer.
- Dirk Funck, 2021. "Die Digitalisierung von Kundenbeziehungen im mittelständischen Einzelhandel," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 401-424, Springer.
- Stefan Detscher & Mona Stoll, 2021. "Impact of AI on the Digital Sales Funnel in E-Commerce," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 425-443, Springer.
- Martin Stirzel & Armando Nisio, 2021. "Die Online Customer Journey – Moments of Truth," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 445-456, Springer.
- Martin Handschuh & Sascha Kreiskott, 2021. "Multikanalvertrieb von innovativen Energielösungen im B2B-Segment," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 457-465, Springer.
- Martin Handschuh, 2021. "Werkbank für digital unterstütztes Wachstum," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 467-477, Springer.
- Mathias Engel, 2021. "Data Science – Nutzung von KI für Predictive Analytics," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 481-503, Springer.
- Mario Herrmann & Malte Horstmann & Nils Kaper, 2021. "Hyperautomation," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 505-523, Springer.
- Stefan Waitzinger, 2021. "Digitale Prozessoptimierung in Einkaufsbereichen," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 525-544, Springer.
- Marc Flammer, 2021. "Blockain-Technologie," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 545-566, Springer.
- Ulrich Sailer, 2021. "Digitalisierung des Controllings durch Business Analytics," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 567-592, Springer.
- Ulla Coester, 2021. "Ethik und Digitalisierung – gehört das zusammen?," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 593-607, Springer.
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