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Der Chatbot-Guide

In: Digitales Management und Marketing

Author

Listed:
  • Julia Lehmann

    (OnFore)

Abstract

Zusammenfassung Neue Technologien wie künstliche Intelligenz und Messaging wirken wie ein Katalysator für den Chatbot-Trend und virtuelle Assistenten sind aus dem Alltag von Nutzern und Unternehmen nicht mehr wegzudenken. Dieser Artikel beschreibt, wie Chatbots funktionieren, welche Einsatzgebiete es gibt und welcher Mehrwert erwartet werden kann. Er gibt Ratschläge für die Gestaltung eines schlüssigen Chatbot-Konzepts und weist auf mögliche Stolperfallen bei der Umsetzung hin. So entsteht ein praktischer Guide von der Chatbot-Idee hin zur erfolgreichen Entwicklung von KI-basierten virtuellen Assistenten.

Suggested Citation

  • Julia Lehmann, 2021. "Der Chatbot-Guide," Springer Books, in: Stefan Detscher (ed.), Digitales Management und Marketing, chapter 0, pages 305-325, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33731-5_19
    DOI: 10.1007/978-3-658-33731-5_19
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