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Marketing und Sales Automation
Editor
Listed:
- Uwe Hannig(Institut für Sales und Marketing Automation (IFSMA))
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-21688-7
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Book Chapters
The following chapters of this book are listed in IDEAS- Uwe Hannig, 2021. "Automation von Marketing und Vertrieb," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 1, pages 3-15, Springer.
- Manfred Aull, 2021. "Verzahnung von Marketing und Sales Automation," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 2, pages 17-31, Springer.
- Melanie Gipp, 2021. "Wachstumstreiber Marketing Automation," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 3, pages 33-46, Springer.
- Andrew Sanderson, 2021. "Marketing Automation führt zu Prozessoptimierung," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 4, pages 47-59, Springer.
- Alexander Körner, 2021. "Roadmap zur Marketing Automation," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 5, pages 61-78, Springer.
- Tony Vormelcher & Ulrich Hoffmann, 2021. "Evaluation von Marketing-Automation-Systemen," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 6, pages 79-90, Springer.
- Uwe Hannig & Klaus Heinzelbecker & Thomas Foell, 2021. "Marketing Automation in DACH," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 7, pages 91-104, Springer.
- Norbert Schuster, 2021. "Marketing Automation ändert den Vertrieb," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 8, pages 105-119, Springer.
- Gerrit Ahlers & Marc Bernath & Martin Handschuh & Steffen Oder, 2021. "Digitalisierung und Automation des B2B-Vertriebs," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 9, pages 121-133, Springer.
- Klaus Heinzelbecker, 2021. "CRM, CXM und Marketing Automation," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 10, pages 135-147, Springer.
- Dennis Krieger, 2021. "Entschlüsselung der Kunden DNA," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 11, pages 149-158, Springer.
- Simone Braun, 2021. "Valide Kundendaten – Das Fundament für Omni-Channel Marketing," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 12, pages 159-175, Springer.
- Roger Voland, 2021. "Ran an den Kunden – So wird die Customer Journey zum Erfolgstrip," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 13, pages 179-192, Springer.
- Martin Philipp, 2021. "Vom E-Mail-Marketing zum Lead Management," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 14, pages 193-213, Springer.
- Alexander Woelke, 2021. "Zusammenspiel von Lead Management und CRM entlang der Customer Journey," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 15, pages 215-223, Springer.
- Philipp Brüggen, 2021. "Integration der Vertriebspartner in das Lead Management," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 16, pages 225-241, Springer.
- Uwe Hannig, 2021. "Lead Management Automation vereint Marketing und Vertrieb," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 17, pages 243-257, Springer.
- Thomas Foell, 2021. "B2B-Neugeschäft durch Marketing Automation," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 18, pages 259-271, Springer.
- Torsten Herrmann, 2021. "Internationalisierung mit Inbound Marketing und Marketing Automation stärken," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 19, pages 273-280, Springer.
- Tobias Voigt, 2021. "Marketing Automation in der Touristik," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 20, pages 281-297, Springer.
- Jan Beco, 2021. "Funnel Performance Management," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 21, pages 299-315, Springer.
- Fabienne Halb & Uwe Seebacher, 2021. "Keep in touch – Evaluierung der Touchpoint Performance entlang der B2B Customer Journey," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 22, pages 317-326, Springer.
- Sabine Heukrodt-Bauer, 2021. "Rechtskonforme E-Mail-Marketing-Automation," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 23, pages 327-337, Springer.
- Philipp Moder, 2021. "Auswirkungen der Sales und Marketing Automation auf den Vertrieb," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 24, pages 339-350, Springer.
- Vivien Kupplmayr-Erler, 2021. "Aufbau und Management des Marketing Technology Stack," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 25, pages 353-361, Springer.
- Roland Burkholz, 2021. "Buyer Personas, Kaufprozesse und Marktsegmente," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 26, pages 363-373, Springer.
- Torsten Herrmann, 2021. "Account-based Marketing – Weit mehr als ein neuer Automatisierungstrend," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 27, pages 375-386, Springer.
- Klaus Heinzelbecker, 2021. "Account-based Marketing mit CRM und Marketing Automation," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 28, pages 387-410, Springer.
- Thorsten Sydow, 2021. "Content Marketing Automation – Was lange währt, wird richtig gut," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 29, pages 411-423, Springer.
- Uwe Hannig, 2021. "Marketing Automation aus der Marketing Cloud," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 30, pages 425-432, Springer.
- Sabine Heukrodt-Bauer, 2021. "Datenschutzrecht und Marketing Cloud," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 31, pages 433-443, Springer.
- Thomas Geiger & Uwe Seebacher, 2021. "Predictive Intelligence als Erfolgsfaktor im B2B-Marketing," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 32, pages 445-463, Springer.
- Claudia Bünte, 2021. "Künstliche Intelligenz in Marketing und Vertrieb," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 33, pages 465-488, Springer.
- Nikolas Beutin, 2021. "Vertrieb 2030 – Megatrends und ihre Folgen für den Vertrieb," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 34, pages 489-499, Springer.
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