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Predictive Intelligence als Erfolgsfaktor im B2B-Marketing

In: Marketing und Sales Automation

Author

Listed:
  • Thomas Geiger

    (Technologiebranche)

  • Uwe Seebacher

    (Technologiebranche)

Abstract

Zusammenfassung Data Science ist derzeit in aller Munde. Buzz Words, wie Machine Learning, Business Analytics, Deep Learning und Künstliche Intelligenz, sind mittlerweile den meisten geläufig, jedoch ohne genau zu wissen was dahintersteckt bzw. inwiefern diese Technologien auf ihr jeweiliges Business übertragbar sind, um zusätzlichen Nutzen zu stiften. Im folgenden Beitrag wird anhand von drei Anwendungsfällen gezeigt, wie Predictive Intelligence (Seebacher 2021) zum Erfolg im B2B-Marketing beiträgt.

Suggested Citation

  • Thomas Geiger & Uwe Seebacher, 2021. "Predictive Intelligence als Erfolgsfaktor im B2B-Marketing," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 32, pages 445-463, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-21688-7_32
    DOI: 10.1007/978-3-658-21688-7_32
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