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Marketing Automation in DACH

In: Marketing und Sales Automation

Author

Listed:
  • Uwe Hannig

    (Institut für Sales und Marketing Automation (IFSMA))

  • Klaus Heinzelbecker

    (Institut für Sales und Marketing Automation)

  • Thomas Foell

    (Institut für Sales und Marketing Automation)

Abstract

Zusammenfassung Die Bereitschaft in den Unternehmen, Prozesse in Marketing und Vertrieb zu automatisieren, nimmt stetig zu. Dennoch mangelt es an Informationen zum Angebot und den zu erwartenden Benefits einer entsprechenden Investition. Nachfolgend werden die Ergebnisse der bisher größten Studie zum Thema Marketing Automation in Deutschland, Österreich und der Schweiz vorgestellt.

Suggested Citation

  • Uwe Hannig & Klaus Heinzelbecker & Thomas Foell, 2021. "Marketing Automation in DACH," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 7, pages 91-104, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-21688-7_7
    DOI: 10.1007/978-3-658-21688-7_7
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