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Marketing Automation aus der Marketing Cloud

In: Marketing und Sales Automation

Author

Listed:
  • Uwe Hannig

    (Institut für Sales und Marketing Automation (IFSMA))

Abstract

Zusammenfassung Während man in den USA bereits darüber spekuliert, wer den Kampf um die Marketing Cloud gewinnt, nähert man sich der Thematik in Deutschland nur sehr langsam. Das liegt zum einen an einer immer noch vorhandenen Aversion gegenüber der Auslagerung von Daten in eine Cloud und zum anderen an der noch nicht allzu weit fortgeschrittenen Digitalisierung in Marketing und Vertrieb in der gesamten DACH-Region. Die großen Anbieter in diesem Bereich haben sich allerdings schon mit ihren Marketing Clouds im Market positioniert und werden sich diesen wohl nicht mehr streit machen. Der Beitrag beleuchtet die augenblickliche Situation und gibt einen Ausblick auf die weiteren Entwicklungen.

Suggested Citation

  • Uwe Hannig, 2021. "Marketing Automation aus der Marketing Cloud," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 30, pages 425-432, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-21688-7_30
    DOI: 10.1007/978-3-658-21688-7_30
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