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Wachstumstreiber Marketing Automation

In: Marketing und Sales Automation

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  • Melanie Gipp

    (Adobe Germany)

Abstract

Zusammenfassung Unternehmen müssen sich auf die wichtigsten Komponenten der Rentabilität und des Wachstums konzentrieren, um Erfolge zu erzielen. Jedes Unternehmen hat dabei seinen eigenen einzigartigen Ansatz, um diese Faktoren zu optimieren. Jedoch gibt es einige Gemeinsamkeiten, die bei erfolgreichen Unternehmen auftreten. In diesem Beitrag wird eine häufig angewandte und effektive Strategie vorgestellt, die viele Unternehmen mit großem Wachstum verfolgen. Es kommt Marketing-Automation-Technologie zum Einsatz, mit der sie ihre Erfolge über alle Aspekte der Customer Journey, von der Akquise bis hin zum Empfehlungsmarketing, beschleunigen.

Suggested Citation

  • Melanie Gipp, 2021. "Wachstumstreiber Marketing Automation," Springer Books, in: Uwe Hannig (ed.), Marketing und Sales Automation, edition 2, chapter 3, pages 33-46, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-21688-7_3
    DOI: 10.1007/978-3-658-21688-7_3
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