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Media and Convergence Management
Editor
Listed:
- Sandra Diehl(Alpen-Adria Universität Klagenfurt)Matthias Karmasin(Alpen-Adria-Universität Klagenfurt)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-642-36163-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Sandra Diehl & Matthias Karmasin, 2013. "Introduction," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 1, pages 1-5, Springer.
- Veronika Gustafsson & Erich J. Schwarz, 2013. "Business Modelling and Convergence," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 2, pages 9-23, Springer.
- Fredrik Hacklin & David Klang & Pius Baschera, 2013. "Managing the Convergence of Industries: Archetypes for Successful Business Models," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 3, pages 25-36, Springer.
- Thomas Hess & Christian Matt, 2013. "The Internet and the Value Chains of the Media Industry," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 4, pages 37-55, Springer.
- Christian Scholz & Stefanie Müller, 2013. "Media Convergence and Convergence Strategies in Human Resource Management," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 5, pages 57-72, Springer.
- Friederike Wall & Gernot Mödritscher, 2013. "Convergence and Controlling," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 6, pages 73-86, Springer.
- Barbara Mueller & Charles R. Taylor, 2013. "Convergence in Global Markets: The Great Standardization Versus Localization Debate Is (Finally) Put to Rest," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 7, pages 89-105, Springer.
- Edward C. Malthouse, 2013. "A Process for Managing the Re-convergence of Marketing Functions," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 8, pages 107-116, Springer.
- Hilde Voorveld & Edith Smit & Peter Neijens, 2013. "Cross-media Advertising: Brand Promotion in an Age of Media Convergence," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 9, pages 117-133, Springer.
- Tobias Langner & Philipp Brune & Alexander Fischer, 2013. "Managing Brands in a Converging Media Environment," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 10, pages 135-160, Springer.
- Ralf Terlutter & Martina Moick, 2013. "Convergence and Consumer Behavior," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 11, pages 163-176, Springer.
- Snezhanka Kazakova & Verolien Cauberghe, 2013. "Media Convergence and Media Multitasking," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 12, pages 177-188, Springer.
- Uwe Hasebrink & Sascha Hölig, 2013. "Conceptualizing Audiences in Convergent Media Environments," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 13, pages 189-202, Springer.
- Hermann Hellwagner, 2013. "The Interplay of Technology Development and Media Convergence: Examples," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 14, pages 205-220, Springer.
- John N. Gathegi, 2013. "Technology, Convergence, and the Internet of Things," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 15, pages 221-232, Springer.
- Shintaro Okazaki & Felipe Mendez, 2013. "Towards a Better Understanding of Mobile Marketing: Theoretical Construction of Ubiquity," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 16, pages 233-246, Springer.
- Paschal Preston & Jim Rogers, 2013. "Convergence, Crisis and the Digital Music Economy," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 17, pages 247-260, Springer.
- Carsten Winter, 2013. "Media Development and Convergence in the Music Industry," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 18, pages 261-281, Springer.
- Andy Kaltenbrunner & Klaus Meier, 2013. "Convergent Journalism—Newsrooms, Routines, Job Profiles and Training," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 19, pages 285-298, Springer.
- Birgit Stark, 2013. "The Many Faces of Interactivity in Convergent Media Environments. Assessing Uses and Effects of Interactivity from a User and Management Perspective," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 20, pages 299-315, Springer.
- Anke Trommershausen, 2013. "Convergence and Corporate Social Responsibility: The Need for Using a Networking Concept for Stakeholder Management," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 21, pages 317-335, Springer.
- Katharine Sarikakis & Joan Ramon Rodriguez-Amat, 2013. "Regulating Media Convergence: Supranational and Global Paradigms," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 22, pages 337-350, Springer.
- Sandra Diehl & Matthias Karmasin & Andrea Leopold & Isabell Koinig, 2013. "New Competencies for the Future: How Changes and Trends In Media Convergence Demand New Skills From The Workforce," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 23, pages 353-376, Springer.
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