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Convergence and Corporate Social Responsibility: The Need for Using a Networking Concept for Stakeholder Management

In: Media and Convergence Management

Author

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  • Anke Trommershausen

    (Bauhaus-Universität Weimar)

Abstract

Today, the convergent network company characterizes the media industry. At the heart of the TIM (telecommunication, IT, media) industry are fast changing business networks that multiply the number and complexity of stakeholders. Relating and meeting their stakes is the basis for a professional approach to corporate social responsibility (CSR). Introducing basic assumptions about convergence, stakeholder management, and CSR, this chapter points to the need for a networking concept for stakeholder management by referring to a network theory of stakeholder influences and the conception of Communication Power.

Suggested Citation

  • Anke Trommershausen, 2013. "Convergence and Corporate Social Responsibility: The Need for Using a Networking Concept for Stakeholder Management," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 21, pages 317-335, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36163-0_21
    DOI: 10.1007/978-3-642-36163-0_21
    as

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