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Media Development and Convergence in the Music Industry

In: Media and Convergence Management

Author

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  • Carsten Winter

    (Hochschule für Musik, Theater und Medien Hannover)

Abstract

This article aims to provide a greater understanding of convergence as process as well as moment of the inhomogeneous integration of differences within the development of media. The example here is the new role of “media prosumer”. It shows how the consequence is not a simple mix of the roles “consumer” and “producer”, but again something new in the history of the development of new media as a means of production for everybody. Today’s digital network media such as Facebook, YouTube, Spotify or SoundCloud allow consumers to share, to distribute, to publish, to criticise, to collaborate or even to produce music in a way that was previously only possible for corporations or organisations. This creates a challenge for convergence strategies within related processes of convergence which are explained in the final section of the chapter.

Suggested Citation

  • Carsten Winter, 2013. "Media Development and Convergence in the Music Industry," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 18, pages 261-281, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36163-0_18
    DOI: 10.1007/978-3-642-36163-0_18
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