IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-642-36163-0_6.html
   My bibliography  Save this book chapter

Convergence and Controlling

In: Media and Convergence Management

Author

Listed:
  • Friederike Wall

    (Alpen-Adria-Universitaet Klagenfurt)

  • Gernot Mödritscher

    (Alpen-Adria-Universitaet Klagenfurt)

Abstract

Increasing complexity and dynamic technologies and markets induced the phenomenon of convergence in many industries. This means that separated products, services, and technologies in former separated markets convert to new solutions and even new markets. As a consequence, convergence is a considerable topic for strategic and operative controlling as a function to support management decisions. Consequently, e.g., the business model itself, the analysis of the environments, the analysis of portfolios of products, services, and solutions are within the scope of strategic controlling as a matter of effectiveness. The profits, costs, and cash flows as well as their drivers, detailed business cases, and in depth analysis of convergent solutions are by example in the scope of operative controlling to direct management’s attention mainly to efficiency. In this chapter, we try to describe and discuss these topics both from a general view and a specific view on the business models and the control of convergent solutions.

Suggested Citation

  • Friederike Wall & Gernot Mödritscher, 2013. "Convergence and Controlling," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 6, pages 73-86, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36163-0_6
    DOI: 10.1007/978-3-642-36163-0_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-642-36163-0_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.