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The Interplay of Technology Development and Media Convergence: Examples

In: Media and Convergence Management

Author

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  • Hermann Hellwagner

    (Alpen-Adria-Universität Klagenfurt)

Abstract

This chapter explores the position that media convergence is characterized by interplaying “technology push” and “application pull” forces in the media world. Several examples will be discussed to illustrate how research, technology development, and standardization on the one hand and rich media applications and services on the other hand relate to each other. For “technology push” aspects, past developments in digital coding (compression) and storage of audiovisual content, the importance of standardization and interoperability, and advances in wired and wireless broadband networks will be reviewed. As “application pull” aspects, more recent developments will be considered: the growing demand of users for multimedia content, the increasing diversity of devices that are used to consume media, and the quest for higher quality and novel forms of media content. As an outlook on the future, truly immersive communication as well as mixed-reality systems will be briefly addressed.

Suggested Citation

  • Hermann Hellwagner, 2013. "The Interplay of Technology Development and Media Convergence: Examples," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 14, pages 205-220, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36163-0_14
    DOI: 10.1007/978-3-642-36163-0_14
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