Vermarktung hybrider Leistungsbündel
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Abstract
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Suggested Citation
DOI: 10.1007/978-3-642-12830-1
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Citations
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Cited by:
- Jonas Wirth & Mirko Schneider & Leon Hanselmann & Kira Fink & Stephan Nebauer & Thomas Bauernhansl, 2024. "An Exploratory Analysis of the Current Status and Potential of Service-Oriented and Data-Driven Business Models within the Sheet Metal Working Sector: Insights from Interview-Based Research in Small a," Sustainability, MDPI, vol. 16(7), pages 1-19, March.
Book Chapters
The following chapters of this book are listed in IDEAS- Klaus Backhaus & Jörg Becker & Daniel Beverungen & Margarethe Frohs & Ralf Knackstedt & Oliver Müller & Michael Steiner & Matthias Weddeling, 2010. "Hybride Leistungsbündel," Springer Books, in: Vermarktung hybrider Leistungsbündel, chapter 1, pages 1-11, Springer.
- Klaus Backhaus & Jörg Becker & Daniel Beverungen & Margarethe Frohs & Ralf Knackstedt & Oliver Müller & Michael Steiner & Matthias Weddeling, 2010. "Der KKV® als Orientierungsrahmen für das Management hybrider Leistungsbündel," Springer Books, in: Vermarktung hybrider Leistungsbündel, chapter 2, pages 13-27, Springer.
- Klaus Backhaus & Jörg Becker & Daniel Beverungen & Margarethe Frohs & Ralf Knackstedt & Oliver Müller & Michael Steiner & Matthias Weddeling, 2010. "Vermarktung hybrider Leistungsbündel: Die Anbieterperspektive," Springer Books, in: Vermarktung hybrider Leistungsbündel, chapter 3, pages 29-74, Springer.
- Klaus Backhaus & Jörg Becker & Daniel Beverungen & Margarethe Frohs & Ralf Knackstedt & Oliver Müller & Michael Steiner & Matthias Weddeling, 2010. "Vermarktung hybrider Leistungsbündel: Die Nachfragerperspektive," Springer Books, in: Vermarktung hybrider Leistungsbündel, chapter 4, pages 75-162, Springer.
- Klaus Backhaus & Jörg Becker & Daniel Beverungen & Margarethe Frohs & Ralf Knackstedt & Oliver Müller & Michael Steiner & Matthias Weddeling, 2010. "Integrierte Softwareunterstützung der Vermarktung hybrider Leistungsbündel," Springer Books, in: Vermarktung hybrider Leistungsbündel, chapter 5, pages 163-267, Springer.
- Klaus Backhaus & Jörg Becker & Daniel Beverungen & Margarethe Frohs & Ralf Knackstedt & Oliver Müller & Michael Steiner & Matthias Weddeling, 2010. "Verbesserung der Erlöse: Nutzenkommunikation für hybride Leistungsbündel," Springer Books, in: Vermarktung hybrider Leistungsbündel, chapter 6, pages 269-298, Springer.
- Klaus Backhaus & Jörg Becker & Daniel Beverungen & Margarethe Frohs & Ralf Knackstedt & Oliver Müller & Michael Steiner & Matthias Weddeling, 2010. "Management Summary," Springer Books, in: Vermarktung hybrider Leistungsbündel, chapter 7, pages 299-303, Springer.
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