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Rethinking the Roles of Culture in Place Branding

In: Rethinking Place Branding

Author

Listed:
  • Gregory J. Ashworth

    (University of Groningen)

  • Mihalis Kavaratzis

    (University of Leicester)

Abstract

Within place branding, culture is assumed to create positive associations with the place and is, therefore, used extensively. However, we argue that the understanding of culture is inadequate and leads to disconnection between local culture and the place brand instead of synergy. A critical evaluation of the methods commonly used reveals that culture is misinterpreted and oversimplified. The article discusses significant tensions relating to the dominance of certain cultural elements and actors and the effects on identity. The relationship between place brands and culture is reconstructed through a re-appreciation of its complexity and reciprocity. Synergies are found in understanding culture as a process of meaning production and in clarifying the role of place brands (as cultural phenomena themselves) in culture.

Suggested Citation

  • Gregory J. Ashworth & Mihalis Kavaratzis, 2015. "Rethinking the Roles of Culture in Place Branding," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 119-134, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-12424-7_9
    DOI: 10.1007/978-3-319-12424-7_9
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    Citations

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    Cited by:

    1. Radu Săgeată & Bianca Mitrică & Irena Mocanu, 2021. "Centralized Industrialization in the Memory of Places. Case Studies of Romanian Cities," Societies, MDPI, vol. 11(4), pages 1-16, October.
    2. Sylwia Dudek-Mańkowska & Miroslaw Grochowski, 2019. "From creative industries to the creative place brand: some reflections on city branding in Poland," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(4), pages 274-287, December.
    3. Hun Shik Kim & Seow Ting Lee, 2021. "Peace talks: public diplomacy and place branding in the 2018 Trump–Kim summit in Singapore," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 155-167, June.
    4. Amelia Green & Debra Grace & Helen Perkins, 2016. "City branding research and practice: An integrative review," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 252-272, May.
    5. Michael, Stella, 2018. "Symbolic Economy and Spatial Design: A Methodological Model for the Design of Competitive Spatial Narratives with Place Branding Strategies," MPRA Paper 112692, University Library of Munich, Germany.

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