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Rethinking Sense of Place: Sense of One and Sense of Many

In: Rethinking Place Branding

Author

Listed:
  • Adriana Campelo

    (Cardiff Business School, Cardiff University)

Abstract

The concepts of sense of place have been explored in the discipline of Geography since the late 19th and early 20th centuries (e.g. Friedrich Ratzel, Paul Vidal de La Blache) but it remains new in marketing management. Little research has been done in terms of understanding sense of place and its application to place branding within marketing. This chapter is based on an ethnographic research (Campelo et al. 2013) that investigates communal understanding of sense of place: the influential elements and how they are created and experienced by the local community. This chapter discusses the fundamental constructs that create a sense of place and how each one of the constructs of Time, Ancestry, Landscape and Community contributes to a communal habitus. It is advocated that understanding the sense of place is important in attempting to develop brands for places. The uniqueness of each place is its sense of place. Therefore, it is important to understand the meanings and signifiers that create the uniqueness of each place. A distinct form of place branding needs to include the local community, its habitus and its sense of place.

Suggested Citation

  • Adriana Campelo, 2015. "Rethinking Sense of Place: Sense of One and Sense of Many," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 51-60, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-12424-7_4
    DOI: 10.1007/978-3-319-12424-7_4
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    Cited by:

    1. Amelia Green & Debra Grace & Helen Perkins, 2016. "City branding research and practice: An integrative review," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 252-272, May.
    2. Giovanardi, Massimo & Lucarelli, Andrea, 2018. "Sailing through marketing: A critical assessment of spatiality in marketing literature," Journal of Business Research, Elsevier, vol. 82(C), pages 149-159.
    3. George Rossolatos, 2018. "Post-place branding as nomadic experiencing," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 285-304, November.

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