Managing Consumer Services
Editor
- Enzo Baglieri(SDA Bocconi School of Management)Uday Karmarkar(UCLA Anderson School of Management)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-319-04289-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Enzo Baglieri, 2014. "Factories or Theatres? The Future of Service," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 1, pages 1-24, Springer.
- Uday Karmarkar, 2014. "The Industrialization of Services," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 2, pages 25-32, Springer.
- Uday M. Apte, 2014. "High Tech Versus High Touch: The Role of Human Intermediation in Information-Intensive Services," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 3, pages 33-43, Springer.
- Simon Croom & Enzo Baglieri, 2014. "Connecting Factory to Theatre: Lessons from a Case Study," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 4, pages 45-67, Springer.
- Philipp “Phil” Klaus & Bo Edvardsson, 2014. "Striking the Right Balance: How to Design, Implement, and Operationalize Customer Experience Management Programs," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 5, pages 69-89, Springer.
- Antonella Carù & Bernard Cova, 2014. "The Design of Consumer Experiences: Managerial Approaches for Service Companies," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 6, pages 91-108, Springer.
- Uday S. Karmarkar & Uma R. Karmarkar, 2014. "Customer Experience and Service Design," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 7, pages 109-130, Springer.
- Roberta Sebastiani & Daniela Corsaro & Stephen L. Vargo, 2014. "Transitioning to Value Co-development," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 8, pages 131-149, Springer.
- Andreina Mandelli & Antonella Rocca, 2014. "From Service Experiences to Augmented Service Journeys: Digital Technology and Networks in Consumer Services," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 9, pages 151-190, Springer.
- Angela Caridà & Maria Colurcio & Monia Melia, 2014. "Rethinking and Improving the Health Care Service Through Interactive Web Technologies," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 10, pages 191-210, Springer.
- Eduardo Vasconcellos & Liliana Vasconcellos-Guedes & Rendrik Franco & Patricia Yumi Maeda & Luís F. A. Guedes & Marcos C. Bruno, 2014. "Innovation in Services: The Case of Fleury—A Diagnostic Medical Center," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 11, pages 211-231, Springer.
- Enzo Baglieri & Uday Karmarkar, 2014. "Factory or Theatre? Towards the Convergence," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 12, pages 233-271, Springer.
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