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Transitioning to Value Co-development

In: Managing Consumer Services

Author

Listed:
  • Roberta Sebastiani

    (Università Cattolica del Sacro Cuore di Milano)

  • Daniela Corsaro

    (Università Cattolica del Sacro Cuore di Milano)

  • Stephen L. Vargo

    (University of Hawaii at Manoa)

Abstract

Developing strategic approaches to value creation for their firms and others is among the most fundamental challenges that managers face in all businesses. This implies the need to better understand both how value is created and the roles various parties within and outside the firm play.

Suggested Citation

  • Roberta Sebastiani & Daniela Corsaro & Stephen L. Vargo, 2014. "Transitioning to Value Co-development," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 8, pages 131-149, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-04289-3_8
    DOI: 10.1007/978-3-319-04289-3_8
    as

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