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Factory or Theatre? Towards the Convergence

In: Managing Consumer Services

Author

Listed:
  • Enzo Baglieri

    (SDA Bocconi School of Management)

  • Uday Karmarkar

    (UCLA Anderson School of Management)

Abstract

As already said, scholars have devoted the last five decades to the analysis of how services differ from their tangible counterpart, goods, and how they should be managed, marketed, and delivered. However, a significant gap still exists between the significance of services in the world economy and the attention paid to in the Operations Management (OM) literature (Johnston 2005; Metters 2010; Chase and Apte 2007; Heineke and Davis 2007; Metters and Marucheck 2007).

Suggested Citation

  • Enzo Baglieri & Uday Karmarkar, 2014. "Factory or Theatre? Towards the Convergence," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 12, pages 233-271, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-04289-3_12
    DOI: 10.1007/978-3-319-04289-3_12
    as

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