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Connecting Factory to Theatre: Lessons from a Case Study

In: Managing Consumer Services

Author

Listed:
  • Simon Croom

    (University of San Diego, School of Business Administration)

  • Enzo Baglieri

    (SDA Bocconi School of Management)

Abstract

This chapter examines the case of a service operation positioned as a ‘high-end’ service: Cinépolis Luxury Cinema in Del Mar, California. The cinema opened in 2011 offering a premium quality movie environment with luxuriously comfortable reclining seats, high quality audio-visual technology and a full dining service. It had been profitable in its first year of operation, yet there remained some intriguing challenges posed by the operations because of decisions and approaches to its service design and execution.

Suggested Citation

  • Simon Croom & Enzo Baglieri, 2014. "Connecting Factory to Theatre: Lessons from a Case Study," Springer Books, in: Enzo Baglieri & Uday Karmarkar (ed.), Managing Consumer Services, edition 127, chapter 4, pages 45-67, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-04289-3_4
    DOI: 10.1007/978-3-319-04289-3_4
    as

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