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Advances in Digital Marketing and eCommerce
Editor
Listed:
- Francisco J. Martínez-López(University of Granada)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-31836-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Zahy Ramadan & Ibrahim Abosag & Eman Gadalla, 2023. "Less for More: Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 1-8, Springer.
- Nadine Ampler & Christian Koch & Rainer Olbrich, 2023. "Who Buys When and Where? How Channel Design and Consumer Attributes Influence Customer Journey Outcomes," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 9-19, Springer.
- Takumi Kato, 2023. "Descending Beats Ascending: Effects of Order on the Likert Scale on Consumer Ratings," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 20-28, Springer.
- Zhu Zhan & Bugao Xu, 2023. "Recommendation by Multiscale Semantic-Visual Analysis of User Reviews and Product Images," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 29-36, Springer.
- Maria Vernuccio & Sara Boccalini & Michela Patrizi & Alberto Pastore, 2023. "Deepening Branding Opportunities in VR-Based Metaverses. A Qualitative Study," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 37-45, Springer.
- Li Chen, 2023. "An Exploratory Study of Audiobook Discount Pricing," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 46-52, Springer.
- Monica Law & Mark Ng & Lubanski Lam & Xiling Cui, 2023. "Assessing Streamer Attributes: The Role of Trust in Purchase Intention for Live E-Commerce," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 53-61, Springer.
- Carsten D. Schultz, 2023. "Advertising Value of Podcast Advertising," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 62-69, Springer.
- Kevin Ermecke & Rainer Olbrich & Philipp Brüggemann, 2023. "They Don’t Do What They Say – The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic Products," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 70-77, Springer.
- Johanna Rau & Lina Altenburg & Alessandro Iuffmann Ghezzi, 2023. "How the Quick Commerce Business Model Delivers Convenience in Online Grocery Retailing," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 78-85, Springer.
- Nuo Wang, 2023. "Influencer Marketing Strategies in Foreign Marketplaces," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 86-90, Springer.
- Juraj Fabus & Miriam Garbarova & Iveta Kremenova & Lukas Vartiak, 2023. "Analysis of the Possibilities of Implementing Bitcoin and Other Cryptocurrency Payments at the University," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 91-96, Springer.
- Mirko Olivieri & Lala Hu & Chiara Cantù, 2023. "How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 97-104, Springer.
- Lala Hu & Angela Basiglio, 2023. "An Empirical Study on the Role of CRM and Big Data in the Automotive Industry," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 105-112, Springer.
- Surej P. John & Sivakumari Supramaniam, 2023. "Antecedents and Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 113-119, Springer.
- Johanna Muggenhuber & Tanja Doppler & Cordula Cerha & Robert Zniva, 2023. "How Technology Helps Farmers to Cater to Consumers – Channel Formats and Consumer Motives," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 120-128, Springer.
- Emilie Gachassin & Catherine Prentice & Park Thaichon, 2023. "The Influence of Brand Digital Storytelling Using the Hero’s Customer Journey Communication Technique on Customer Acquisition and Retention," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 129-136, Springer.
- Richard Fedorko & Štefan Kráľ & Lenka Štofejová, 2023. "The Development of Online Shopping and Finding Information About Products in the Visegrad Four Countries," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 137-144, Springer.
- Johan Hellemans & Kim Willems & Malaika Brengman, 2023. "How Facebook’s Brand Personality Affects Brand Commitment and Preference: The Mediating Role of Self-image Congruence," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 145-155, Springer.
- Javier A. Sánchez-Torres & Liliana Agudelo-Escobar & Francisco-Javier Arroyo-Cañada & Ana Argila-Irurita & Maria-Luisa Sole-Moro, 2023. "Exploring Colombian Digital Buyers of Luxury Jewellery: Segment Exploration (FIMIX-PLS)," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 156-177, Springer.
- Nada Khaddage-Soboh, 2023. "Covid-19 Pandemic: The Least Factor Affecting the Lebanese E-commerce," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 178-184, Springer.
- Joan-Francesc Fondevila-Gascón & David Lopez-Lopez & Elena Puiggròs & Paula Perez-Cubero, 2023. "On the Capture and Use of Private Conversations on Mobile Phones for Marketing Purposes: A Case in the Tourism Sector," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 185-215, Springer.
- Jakub Horváth & Richard Fedorko, 2023. "The Impact of Influencers on Consumers’ Purchasing Decisions When Shopping Online," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 216-223, Springer.
- Michele Girotto & Ana Maria Argila Irurita & María Luisa Solé Moro, 2023. "Black Friday vs. Green Friday: A Comparative Sentiment Analysis of Spanish Social Media Users’ Perceptions," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 224-242, Springer.
- Olaf Saßnick & Robert Zniva & Christina Schlager & Matthäus Horn & Reuf Kozlica & Tina Neureiter & Simon Kranzer & Viktoria Müllner & Julian Nöbauer, 2023. "Analyzing Customer Behavior In-Store: A Review of Available Technologies," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 243-252, Springer.
- Miguel Guillén-Pujadas & David Alaminos & Emili Vizuete-Luciano & Ana María Argila-Irurita & María Luisa Solé-Moro, 2023. "Digital Marketing and E-Commerce a Bibliometric Analysis," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 253-269, Springer.
- Susanne Plötz & Luisa M. Martinez & Luis F. Martinez & Filipe R. Ramos, 2023. "The Influence of TikTok Videos on German Gen Z Consumers’ Attitude and Purchase Intention Towards Sustainable Brands," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 270-289, Springer.
- Markus Rach, 2023. "Louis Vuitton, Cristiano Ronaldo and Lionel Messi. The Greatest Marketing Stunt of the Century, or just Hype Driven Vanity-Metrics?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 290-297, Springer.
- Liliana Ribeiro & Amanda Maués, 2023. "Traditional Brands vs. Born-Digital Brands: The Case of the Fashion Industry," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 298-304, Springer.
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