IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-31836-8_6.html
   My bibliography  Save this book chapter

An Exploratory Study of Audiobook Discount Pricing

In: Advances in Digital Marketing and eCommerce

Author

Listed:
  • Li Chen

    (Fayetteville State University)

Abstract

Recently, audiobook has become one of the fastest growing e-commerce markets. In practice, retailers of audiobooks often use discount prices to attract consumers. Nevertheless, little research has paid attention to the critical factors of discount pricing decisions. Drawing from literature of consumers’ perceived value and uncertainty, we aim to investigate the impact of the New York Times Bestseller status of an audiobook and the length of audiobook on discount size. Based on a unique dataset of 323 audiobooks, we conduct an empirical analysis to test our hypotheses. Our results reflect that retailers tend to provide a smaller discount for audiobooks on the New York Times Bestseller list. We also find that the length of audiobook has a positive and significant impact on discount size. In addition, our results show that the New York Times Bestseller status has a moderating role on the impact of length of audiobook. Our research provides useful managerial insights that can help retailers make discount pricing decisions.

Suggested Citation

  • Li Chen, 2023. "An Exploratory Study of Audiobook Discount Pricing," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 46-52, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-31836-8_6
    DOI: 10.1007/978-3-031-31836-8_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-31836-8_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.