IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-31836-8_13.html
   My bibliography  Save this book chapter

How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups

In: Advances in Digital Marketing and eCommerce

Author

Listed:
  • Mirko Olivieri

    (Catholic University of the Sacred Heart)

  • Lala Hu

    (Catholic University of the Sacred Heart)

  • Chiara Cantù

    (Catholic University of the Sacred Heart)

Abstract

The aim of this paper is to investigate the role of digital channels in the internationalization strategies of startups operating in the space tech industry. To achieve this research aim, we conducted 9 semi-structured interviews with Italian space tech startups and other actors involved in theses firms’ internationalization process. The preliminary findings of this study reveal that digital channels enhance the internationalization of space tech startups by supporting the building of business relationships, which are key to access international markets. Moreover, digital channels play a crucial role in acquiring new customers abroad and increasing the brand awareness of startups.

Suggested Citation

  • Mirko Olivieri & Lala Hu & Chiara Cantù, 2023. "How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López (ed.), Advances in Digital Marketing and eCommerce, pages 97-104, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-31836-8_13
    DOI: 10.1007/978-3-031-31836-8_13
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-31836-8_13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.