Marketing and Sales Automation
Editor
- Uwe Hannig(Institute for Sales and Marketing Automation (IFSMA))Uwe Seebacher(FYNEST International)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-20040-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Uwe Seebacher & Uwe Hannig, 2023. "Introduction," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 1-4, Springer.
- Uwe Hannig, 2023. "Automation of Repetitive Processes in Marketing and Sales," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 7-18, Springer.
- Alexander Körner, 2023. "Roadmap to Marketing Automation," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 19-35, Springer.
- Manfred Aull, 2023. "Dovetailing of Marketing and Sales Automation," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 37-49, Springer.
- Klaus Heinzelbecker, 2023. "CRM, CXM, and Marketing Automation," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 51-63, Springer.
- Norbert Schuster, 2023. "Marketing Automation Changes Sales," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 65-83, Springer.
- Philipp Schmid, 2023. "Automation and Social Selling, Can It Work?," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 85-95, Springer.
- Bernd Trummer, 2023. "From 0 to 5-Digit-Profit in 10 Weeks with Conversion-Rate-Optimized Marketing and Sales Automation," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 97-128, Springer.
- Roland Burkholz, 2023. "On Buyers’ Expectations, Buyers’ Goals, and the Improvement of the Customer Experience," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 131-158, Springer.
- Simone Braun & Andreas Heißler, 2023. "Valid Customer Data: The Foundation for Omni-channel Marketing," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 159-176, Springer.
- Torsten Herrmann, 2023. "Account-Based Marketing: Much More Than a New Automation Trend," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 177-187, Springer.
- Klaus Heinzelbecker, 2023. "Account-Based Marketing with CRM and Marketing Automation," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 189-212, Springer.
- Janosch Baum, 2023. "Marketing Automation and Customer Loyalty," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 213-225, Springer.
- Tobias Voigt, 2023. "Marketing Automation for Tobacco Companies," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 227-238, Springer.
- Olaf Mörk, 2023. "What Will Massively Influence the Automation of Marketing and Sales in the Future," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 239-255, Springer.
- Martin Philipp, 2023. "From Email Marketing to Lead Management," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 259-277, Springer.
- Fabienne Halb & Uwe Seebacher, 2023. "Keep in Touch: Evaluating Touchpoint Performance Along the B2B Customer Journey," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 279-287, Springer.
- Alexander Woelke, 2023. "Interaction of Lead Management and CRM Along the Customer Journey," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 289-296, Springer.
- Hannes Huttelmaier & Julia Heigl, 2023. "Boosting Marketing and Sales Automation’s Effectiveness: Strategies to Increase Lead Quality," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 297-315, Springer.
- Uwe Hannig, 2023. "Lead Management Automation Unites Marketing and Sales," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 317-329, Springer.
- Philipp Baron Brüggen, 2023. "Integration of Sales Partners into Lead Management," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 331-345, Springer.
- Jan Beco & Egemen Zeren, 2023. "Funnel Performance Management," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 347-360, Springer.
- Thorsten Herrmann, 2023. "How Customer-Led Growth Solve Typical Lead Management Problems of B2B Companies," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 361-372, Springer.
- Thomas Geiger & Uwe Seebacher, 2023. "Predictive Intelligence as a Success Factor in B2B Marketing," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 375-393, Springer.
- Claudia Bünte, 2023. "Artificial Intelligence: The Revolution in Marketing," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 395-408, Springer.
- Merve Kacar, 2023. "Application of AI in Customer Experience Management," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 409-430, Springer.
- Markus Rach, 2023. "The Future of Marketing and Sales Automation," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 431-446, Springer.
- Uwe Seebacher, 2023. "Marketing and Sales Automation as Enabler for Reengineering Corporate Communication," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 447-472, Springer.
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